Hong Kong - August 28, 2000 - Founder (SEHK: 0418) today announces the completion of their one-week Shanghai - Guangzhou roadshow performed by one of its subsidiary, Beijing AdTargeting Inc.. In Shanghai, on August 22nd, a Beijing AdTargeting - Yahoo! China Interactive Fusion Marketing Seminar was jointly held by Beijing AdTargeting and Yahoo! China. One of the objectives of the Seminar was to bring under discussion the issues such as how to take full advantage of Internet resources and how to swiftly develop the new Network Fusion Marketing Concept. Meanwhile, the Seminar has been an official debut for Beijing AdTargeting before the PRC media, ever since last September's MOU between Beijing Founder Electronics and Yahoo! China that they were to form a joint venture and jointly develop the PRC market. Both Mr Ricky Lee (President of Beijing Founder Electronics) and Mr Savio Chow (Vice President of Yahoo! Inc. and Managing Director of Yahoo! Asia) were present at the Seminar.
"A joint venture between Beijing Founder Electronics and Yahoo! China, Beijing AdTargeting takes charge of Yahoo!'s overall PRC adverstising business. The Company visionizes itself as a Comprehensive Provider on Interactive Fusion Marketing . Basing on its unique Internet applications, fusing all kinds of Internet resources, the Company is plotting its business in five areas such as, Internet Advertising, Network Fusion Marketing, Internet Applications, Website Scheming, E-Business." said Mr Wang Wei, General Manger of Beijing AdTargeting Inc. , when explaining the concept, the business model and the development plan behind Beijing AdTargeting. He went on, "In between Founder and Yahoo!, we have shared each other's technological advantages to full. Yahoo!, for example, has licensed for Founder to utilize its unique adverstisement distributing system AdServer. Founder, with the leverage of the said "AdServer", is to strike up more cooperation with Founder's traditional publishing-industry clients, initiating this as a new network marketing model and meanwhile developing individualized network technical service."
As a global Internet Communications, E-Commerce and Media company, Yahoo! Inc. successfully introduced their Fusion Marketing Strategy. Based on Yahoo!'s vast database, large quantities of registered users and outstanding record of daily pageviews, part of the Strategy is to provide all Yahoo! corporate users with tailor-made marketing solutions, through the use of which they can prominently increase their web presence and eventually achieve the end of their business advancement. Therefore, with Yahoo's introduction of their Fusion Marketing Strategy, all companies expecting to take full advantage of Internet was immediately offered a "one-stop shopping" solution as to how they can do marketing through Internet. Fusion Marketing is in fact a interactive platform, integrated with all kinds of online and offline marketing tactics, making full use of various Yahoo!'s functions as a media service, a direct-marketing service and a communication service, etc.. In turn, the needs of Yahoo!'s Fusion-Marketing corporate clients are satisfied, from better web presence to increased daily pageviews, from new product/service launching, corporate M&A (merging and acquisition) to E-Commerce planning, etc..
At the Seminar, Mr Zhou Wei, Customer Services Manager of Yahoo! China, made a speech titled "How to Establish the Strategy of Fusion Marketing". In his speech, he did a thorough elaboration of Yahoo! success marketing stories, sharing with participants some of Yahoo!'s winning concepts.
"Both Founder and Yahoo! are strong in Research and Development; both highly value each other's technological advantage. The cooperation between Founder and Yahoo! are that of two internationally renowned brand names. On the PRC market, these two names compliment with each other very well. Founder, for example, helps Yahoo! with their localization of Yahoo!'s original Internet business model, so that it fits better with the PRC market." said Ricky Lee, President of Beijing Founder Electronics Co., Ltd.
"The Internet market is, at the moment, developing by leaps and bounds. The development rate for online advertising (AdTargeting) is fairly high. Market looks promising." Mr. Savio Chow, Vice President of Yahoo! Inc. and Managing Director of Yahoo! Asia, pointed out, "Yahoo! highly values its cooperation with Founder on the PRC market. We are determined to develop the China market, together with Founder, taking full advantage of Yahoo! 's being such an widely-known international brand-name."
Many major domestic and international companies were present at the Seminar. All participants expressed their unanimous belief that Interactive Online Fusion Marketing is going to be one of the most effective marketing method of the upcoming E-age. Enterprises, if making full use of the said marketing method, are bound to come out as all-time winners.
About Beijing AdTargeting Inc.
Beijing AdTargeting Inc. (www.ad-targeting.com), a joint venture set up by Beijing Founder Electronics and Yahoo! Inc. in April 2000, is a company specializing in Internet AdTargeting, Internet Application Developing and E-Commerce. With Yahoo!'s Fusion Marketing Strategy at the core of its business, the Company aims to become a comprehensive service provider to satisfy E-age corporations' need for Interactive Fusion Marketing Solutions, Online Media Solutions, Internet Website Planning Solutions and Network Application Development/Internet System Integration Solutions, etc..
Beijing AdTargeting has already acquired license to act as an agent for the site of Yahoo! China, sole responsible for Yahoo! China's advertising business in China. Beijing AdTargeting has also been licensed by Yahoo! Inc. to use (in China) the world's most advanced Internet ad-posting technology, "Ad Server". Further cooperation between the two parties, based on the initial cooperation in Ad Server, includes functions and applications, such as advertisement order managing, advertisement term planning, advertisement resource managing, advertisement directional targeting, result statistics, etc. All this helps Beijing AdTargeting's clients to more accurately target their advertisements to various columns on each targeted site.
Beijing AdTargeting itself has vast integration-ready resource. One instance is that part of its clientele is the PRC's SMA (Super Media Alliance, made up of 30-something media). Another is that it has as one of its subsidiaries, an E-Business website called "Mr Buy" E-Business website (www.mrbuy.com.cn). Still another instance is the Internet Website "China Sport Online" (www.cs-online.com.cn), whose planning and implementation was done through Beijing AdTargeting. In one word, our Internet Interactive Fusion Marketing is the best fusioning tool of media production and distribution, which caters especially to the publicity of corporate image itself, and to the promotion of all kinds of new products.
About Yahoo! Inc.
Yahoo! Inc. is a global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 156 million individuals each month worldwide. As the first online navigational guide to the Web, Yahoo! (www.yahoo.com) is the leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company also provides online business services designed to enhance the Web presence of Yahoo!'s clients, including audio and video streaming, store hosting and management, and Web site tools and services.
About Yahoo! China
Until now has Yahoo! set up all over the world 23 portals in 12 languages, among which Yahoo! China (www.yahoo.com.cn) is Yahoo!'s 20th portal officially launched in September 1999. Ever since establishment, Yahoo! China has been engaged in continuously strengthening its contents and services, through forming partnership and close relationship with top China local companies. It is determined to supply the PRC's Internet users with localized contents and services with great variety and promptness.
Find Any Audience, Connect with Anyone
Yahoo! China, a site tailor-made for users in China, is much like Yahoo! in that it provides China Internet users with its all-mighty searching function. You'll find a large number of Chinese sites, all (hand-)organized into easy-to-use categories of fourteen. You can only make use of its powerful search engine, to get hand with great ease on information pertaining to Politics, Economy, Culture, Technology, Education, Entertainment, Sports, etc.
Yahoo! China also provides China Internet users with a variety of communication tools, such as Yahoo! Mail, Yahoo! Messenger, Yahoo! Chat, Yahoo! Photos, Yahoo! Briefcase Yahoo! Notepad, Yahoo! Address Book, Yahoo! Calendar, Yahoo! Greetings, etc.. They all contribute to a better and more convenient, almost all-around, way of communication between Yahoo! users and their friends.
Yahoo! China further provides Yahoo! News, Yahoo! Stock, Yahoo! Weather, Yahoo! Astrology, which altogether present abundant online content to China Intent users, from brief domestic and international news pertaining to Politics, Economy, Culture, Technology, Education, Entertainment, Sports, etc. to detailed stock market in-depth analysis (including overall stock market analysis, individual stock review, company review and industry report, etc.), and also the weather report of all major cities throughout the world. With Yahoo! China, you don't have to go out before you get word of what is going on domestically or all over the world, or even on the stock/foreign exchange markets.
Like Yahoo!, Yahoo! China is also furnished with a unique comprehensive online information managing platform, My Yahoo!, which can be individualized by users themselves according to their own needs and preferences.
With Yahoo!'s standardized all-mighty technological platform, not only can all Yahoo! services mentioned above be used individually and efficiently; but also they can be fusioned and integrated, realizing Yahoo!'s slogan of "Find Any Audience, Connect with Anyone".
For Further Information Please Check www.ad-targeting.com Or Contact:
Beijing AdTargeting Inc.
Ms Jin Ou
jinou@founder.com.cn
tel: 86.10.8519.1236
fax: 86.10.8519.1277
Founder Holdings Limited
Ms Cindy Cheung
cindy@founder.com.hk
tel: 852.2611.4124
fax: 852.2611.4117
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