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Founder Holdings Limited

Press Release

5 September 2000

Mainland's leading technology firm launches EC-Founder
to drive e-business in China

Founder Group, one of China's largest technology corporations, today announced the official establishment of EC-Founder, a new e-commerce enabler aimed at accelerating the development of e-business in China. Unveiled at a press conference today in Beijing, EC-Founder forms part of the Founder Group's aggressive Internet business strategy designed to significantly expand its Internet operations in the PRC and follows the launch of "E-Media" strategy by Beijing Founder Electronics in July.

As an industry leader in China, Founder will leverage its unique advantages in technological development over the last ten years to introduce effective localized e-commerce applications and solutions, and drive the development of e-commerce in China.

"With the launch of EC-Founder, Founder Group is leveraging many years of experience in the mainland to focus on e-commerce and the Internet economy, " said Wang Xuan, professor at Peking University and Chairman of the board of directors, Founder Holdings Ltd. "EC-Founder will combine and optimise the existing competitive advantages of its clients and provide state-of-the-art technologies and solutions that will enable them to transform their organisations into powerful e-businesses."

"With this goal in mind, EC-Founder is dedicated to continually pioneering innovative e-business technologies and services that will help our customers grow and succeed in the new economy, " said Ricky Lee, President of EC-Founder Ltd. "As a software technology company in the Internet era, we will focus our efforts on the following areas: technological research and applications for the Internet and e-commerce; system integration and operation of e-commerce, online marketing and sales services; and the application of spatial information technology."

"EC-Founder will provide clients with a full range of services. We are committed to helping government, industry, websites and e-commerce operators make full use of leading edge technology."

Employing nearly 200 staff, the new corporation will expand its presence in e-business technology particularly in the research and development of application products; media e-business focusing on the provision of information exchange platforms; integrated sales service concentrating on online sales and marketing in cooperation with Yahoo!; and spatial information application based on GIS technology.

EC-Founder has already successfully developed several large scale e-business projects including the establishment of www.mrbuy.com.cn, a popular e-commerce portal in China; www.beijing-2008.org, the official website of Beijing 2000 Olympic Application Commission; www.cs-online.com.cn, a popular China Sports Online; and www.jubonet.com, still under development this will be the largest jewellery procurement website in Asia. EC-Founder is also committed to rolling out new Internet technology related services including a comprehensive Internet security product tailor-made for the local websites.

To further develop its businesses in China, EC-Founder will expand partnerships with numerous corporations, including Yahoo!, Sunevision, Nokia, Broadvision, Oracle, SUN, IBM, Microsoft, JetForm and 3Fusion.

"EC-Founder aims to become China's leading e-commerce enabler and our partnership with pre-eminent e-business companies with cutting-edge technology and highly efficient management skills, will offer clients an unprecedented level of service," said Alan Cheung, President and Executive Director of Founder Holdings Ltd.

About EC-Founder

EC-Founder is the leading Internet, e-business technology and software developer, focusing on the development of Internet and e-business technology, system integration, Internet marketing services, as well as the promotion of the new e-business operation model. EC-Founder was established by Founder one year after its launch of "E-Media" strategy in July 1999. In the e-business-driven new economy, Founder has adjusted its Internet strategy to match its strengths in advanced technology and management experience. As an "e-commerce enabler", EC-Founder is committed to helping clients to transform into e-businesses while providing the most advanced and comprehensive services in the new economy era.

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Issued on behalf of EC-Founder by Newell Public Relations

For further information:

Cindy Cheung (Founder Holdings); Tel: (852) 2611 4124; Email: cindy@founder.com.hk

Jin Ou (EC-Founder Beijing); Tel: (8610) 8519 1236; Email: jinou@founder.com.cn

Jessica Chan (Newell PR); Tel: (852) 2117 5006; Email: jessicac@newell.com

News on this in Hong Kong and the PRC can be found at http://www.newell.com


Source: Founder Holdings Limited
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