| Press Release | 27 September 2003 |
Despite the cessation or disposal of on-line Hong Kong stock trading operation of many securities firms, DHS, a subsidiary of Guoco Group Limited (053) deeply believes that there is still room for growth in the on-line Hong Kong stock trading business and has dedicated its efforts to develop its on-line trading platform (www.dhsec.com.). Moreover, DHS has also provided many value-added services and commission rate privileges to its on-line Hong Kong stock trading customers.
The on-line brokerage commission rate charged by DHS is presently 0.15% which is 40% lower than the traditional brokerage commission rate. Customers may also earn unlimited free brokerage commission for on-line Hong Kong stock trading if they introduce new customers to DHS.
Ms. Stella Fung Siu Wan, Executive Director and General Manager of DHS, said, "DHS started to provide on-line stock trading as early as in 2000. DHS has also taken a comparatively low-profile approach in its marketing strategies so that promotion expenses can be lowered for the benefit of investors." On the other hand, DHS has dedicated its resources to ongoing enhancement of DHS's website, improving trading speed and providing value-added services such as real-time news, streaming quotes, chart analysis, specific analysis and investment tips by DHS Research Department, etc. (see Appendix). DHS aims at assisting its customers in capturing timely investment opportunities by providing efficient services.
Recently, DHS's Research Department designed an On-line Model Portfolio which is very popular among DHS's customers. DHS gives prior notice to its customers by email or fax on the buy and sell actions of the stock constituent of the Model. Since its first launch on 29 July 2003, the Model Portfolio has achieved a return of 18.3% outperforming the Heng Seng Index return rate by 6.9%.
Over the years, DHS has continuously provided new services to its customers such as eIPO, PDA trading services, real-time quotes and market news short message via WAP mobiles, etc. and customers can trade through a variety of electronic channels best suited to their needs.
According to Ms. Stella Fung, the criteria that investors used in determining their on-line brokers are usually goodwill, trading speed, trading platform stability, system security, market information and value-added services of the on-line brokers. DHS's on-line trading platform is capable of processing a high volume of trading data. In addition, with a strong technical support coupled with useful market information and analysis, DHS's on-line stock trading services earn many compliments from users. Its turnover volume has been increasing, constituted an average of up to 20% of DHS's total turnover volume with single daily turnover volume sometimes exceeding 30%, a rate which is higher than the market average of on-line stock trading of 8%.
The Internet technology penetrates into the market at a speedy rate in Hong Kong and the Mainland and investors are also highly accommodated to on-line trading which allows investors to trade without geographic limitation. Competitively low brokerage commission rate rates coupled with convenience and quality services will see the on-line trading business continue to prosper as the market continues to recover.
On-line stock trading services of Dao Heng Securities
Dao Heng Securities Limited has been established in Hong Kong for over 20 years and is a wholly owned subsidiary of Guoco Group Limited (053). Its services mainly include stock broking, eIPO, margin financing, securities market research, corporate finance and financial advisory services, etc..
Contact person relating to this press release:
Ms. Stella Fung Siu Wan
Executive Director and General Manager
Tel: 2218 2828
Fax: 2285 3128
Email: stellaf@guoco.com
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