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Vienna - 10th March 2004
News in everyday life want to be consumed fast and are very rarely saved for re-viewing. Hence 3 as of now offers streaming in the bounds of "news" and "video clips / category news".
Beside the already existing function "save" (=download of video clips for numerous viewing), is in addition the function "view" possible, facilitated through streaming with the 3VideoMobiles supporting this function - Motorola mobiles A835 / A920 / A925 and NEC 313 and 616 (available soon). Thus 3Customers can quickly and easily consume their news - videos from ORF (9 o'clock ZIB), Reuters, as well as the latest daily weather forecast while being on the move. The function "save" will be available to all 3Customers furthermore.
Streaming (packed switched streaming) is a technology that enables playing multi media data, like sound or video files, in real time. Speed and quality depend on the disposable bandwidth, whereas UMTS offers for the best preconditions for streaming due to it's a data transfer rate of up to 384 kbps. The advantage of streaming versus download is the direct access to the multi media information without the time consuming download rates and without blocking the storage space on the 3VideoMobile. For the most favoured clips, like "Best of MTV", the hottest Champions League goals, fashion clips, cabaret, multi media art or the sizzling Playboy-Playmates recommends itself the download, since in this case one pays once and can view as often as one likes.
Test streaming free of charge
3Customers have the chance of testing streaming free of charge, that is to say the "viewing" of news clips within the 3Zone, until 31st March 2004. After that streaming will be charged in accordance to the outlined video clip price, despite of the data volume and without additional cost for data transfer. In case of losing the transmission and hence aborting the stream 3Customers can retry free of charge.
Motorola A835 for € 0,-
Since 8th March 2004 there is an UMTS mobile available, the A835 from Motorola, a mobile "all-rounder" for unbelievable 0,- Euro irrespective of the 3Tariff with a minimum binding of 12 months. On top of it all nationwide calls are at all times absolutely free.*
The Motorola A835 can do it all and substantially more than any other conventional multi media phone. It is a capital combination of conventional cell phone, videophone, PC, video camera as well as game console. Together with the new offer from 3 the Motorola A835 is the best possibility, to get to know the world of Mobile Multi Media in a cost effective way and be impressed with what the new handsets can do.
* Applies after consumption of included voice telephony minutes in each 3VideoPlus 3:0-tariffs with 12-month binding contract starting at 25€ monthly and the simultaneous purchase of a 3Mobiles until the 31rd of March 2004. Action valid for the duration of the closed contract. Further tariff information at www.drei.at
About 3:
Hutchison 3G Austria is a wholly owned subsidiary of Hutchison Whampoa Limited ("HWL"). Based in Hong Kong, HWL has been granted an UMTS license in November 2000 to operate third generation mobile services in Austria. In May 2003, Hutchison 3G Austria launched the first purely mobile multimedia in the Austrian market under the brand "3" and has already acquired more than 15,000 customers. 3 is a convergence of telecommunication, internet and classic media, providing innovative multimedia products and services for mobile usage (e.g. video call, video clips, etc.) and conventional mobile communication services (e.g. voice calls, SMS, MMS).
For further information please contact:
Maritheres PAUL
Spokeswoman of the Company
Head of Corporate Communications
Hutchison 3G Austria GmbH
Tel.: +43-1-74047 33700
3Mobile: +43-660-3773773
Email: maritheres.paul@drei.com
Web: www.drei.at
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