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Vienna - 31st August 2004
3 once again stays well ahead in business by launching 3ReLoad, the first prepaid offer for video calling and Mobile Multi Media. As of now with a 20€ or 40€ credit one can use the whole Mobile Multi Media offer of 3 - i.e. VideoClips (music, movie trailer, news, cabaret, sport and much more), multiplayer games, navigation system, Video-MMS, SMS, high speed Internet access and a whole lot more - with no base fee, no monthly bills, no minimum term contract but with full cost control!
3 breaks new ground in the Austrian telecom market again. The 3ReLoad package consists of a high-end mobile for an unbelievable price - like the futuristic Nokia 7600 for 149€ or the NEC 228 at the unbeatable price of 199€. Furthermore, MMS within the 3Network have the same price as conventional SMS - so why still typing instead of sending (video)MMS?
Since the start in Austria on 5th May 2003, more than 83.100 customers could be inspired for the innovative Mobile Multi Media offer and for equally versatile handsets. "With our prepaid offer we keep pushing ahead, as we abate the barrier for the younger target group, namely the 16 to 24 year olds, respectively. for all those who want to enjoy Mobile Multi Media without a minimum binding" says 3CEO Berthold Thoma.
Bonus for the first 333 ReLoader
The first 333 prepaid customers going for 3ReLoad in September get an additional 20€ credit to their starter package already comprising a 10€ credit! Thus they get the Nokia 7600 for 149€ or das NEC 228 for 199€ including each 30€ credit. That's the early bird bonus.
Half price for 3ReLoad 40
It's fairly simple: all 3ReLoader who go for the 40€ prepaid card get rewarded for uploading more and pay 50% less for voice and video, sending SMS and MMS one month after reloading. Thus voice calls within Austria & within the 3Network and calls to the 3Box cost only 8 Cent per minute and SMS respectively MMS within the 3Network only 12 Cent per message.
3Reload is from now on available at all 3Stores, 3Salespoints, the 3WebStore and from the 1st of October at all official retailers and sales partners. Scratch cards with each a 20€ and 40€ credit are also available from mid September in tobacco stores, fuel stations and at all marked sales points.
Please note: the Nokia 7600 does not provide all 3Services.
About 3:
Hutchison 3G Austria is a wholly owned subsidiary of Hutchison Whampoa Limited ("HWL"). Based in Hong Kong, HWL has been granted an UMTS license in November 2000 to operate third generation mobile services in Austria. In May 2003, Hutchison 3G Austria launched the first purely mobile multimedia in the Austrian market under the brand "3" and has already acquired more than 83,100 customers (status as of 18th August 2004). 3 is a convergence of telecommunication, internet and classic media, providing innovative multimedia products and services for mobile usage (e.g. video call, video clips, etc.) and conventional mobile communication services (e.g. voice calls, SMS, MMS).
For further information please contact:
Maritheres Paul
Company spokesperson
Hutchison 3G Austria GmbH
Tel.: +43 (0) 50660 33700
3Mobile: +43 (0) 660 3773773
Fax: +43 (0) 50660 10200
Email: maritheres.paul@drei.com
Web: www.drei.at/Presse
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