Sanremo, February 28th 2005 - In the years '55 it was on TV for the first time the 55th edition of the Sanremo festival: today, 50 exact years later, it's possible to live as protagonists the atmosphere of the Festival of the Italian song, on 3's videophones, thanks to the stories of the band LA DIFFERENZA.
Under the agreement between the media company DADA and SONY Music, the clients of 3, the first operator to launch mobile videocommunication third generation services, will live all the preparations of a band that will compete in the "young" category at the Festival of the Italian song, will watch the video of the private moment of the band, will live the emotions and the enthusiasms of the debutants.
The 5 components of the band LA DIFFERENZA (www.ladifferenza.org) will be the spies: a mix of rock and English pop which raised so much enthusiasm in SONY Music, to get them to buy the rights of the young band and to launch them towards Sanremo.
Thanks to the DADA-SONY Music deal, during all the musical kermesse the band LA DIFFERENZA will gather the best of Sanremo in a concentrate of pictures, videos, stories and gossips that DADA will put together in a videoblog, a sort of diary made of images and words, to make us feel on the Ariston's stage, in the shoes of the 5 debutants.
3's clients will live the festival as protagonists!
"DADA will post produce contents realized by LA DIFFERENZA to insert them into a m-site, it means a portal which can be surfed by videophone and that will be linked to the Sanremo area of the 3 operator" - explains Paolo Barberis, DADA S.p.A. President.
"Our partnership with a giants of music like SONY Music represents a further step in the positioning of DADA, even more active in the world of entertainment by phone and in the microbrowsing sector, a trend of high prospective and usability which bring us nearer to 3, surely the most advanced in this field" - Barberis adds.
"LA DIFFERENZA's videodiary confirms 3's leadership in contents services, in the new formats for mobile and in interactive contents" - affirms Dina Ravera, Chief Operating Officer di 3.
"The Sanremo festival view by LA DIFFERENZA enriches the contents of the Special Sanremo that will offer on 3's clients videophones the chance to download the new songs of the Festival the day after the performance of the artists" concludes Ravera.
DADA S.p.A. is a leading provider of web and mobile entertainment services:
its offering is made up by a wide range of pay "Community & Infotainment" solutions, which can be enjoyed both through the Group's web portals (superEva.it and Clarence.com), and via mobile, thanks to the unique number SMS to the Telco TIM, Vodafone, Wind and/or through the presence in the new generation sites "TRE" and " i-Mode". Listed on TechStar of the Nuovo Marcato of the Italian Stock Exchange, DADA heads a group of companies offering Net products and services, among which there's also Register.it, the Italian leading company in the management of privates and companies online presence.
For further information:
Chiara Ronchetti
Relazioni Esterne DADA Group
Cell +39 1262049
chiara.ronchetti@dada.net
Paola Pascon
Ufficio Stampa Columbia Sony Music
Cell 335.1234168
Tel 02.8536228
3 - Is the commercial brand of H3G, the mobile video company in the Italian market. After having won the UMTS license in Italy in November 2000, with the offer of 3.25 billion euros, 3 launched its service at the beginning of March 2003 and aimed for the leadership of the third generation mobile market. Among its shareholders are prominent leaders in Italy and the world, from the sectors of telecommunications, the Internet and new media, publishing and finance. Hutchison Whampoa Limited is the primary shareholder 89.32% of the authorized capital. The other shareholders include S. Paolo Imi, BMI, RCS Mediagroup, Gemina and Tiscali.
Contact:
Gian Marco Litrico
Media and External Relations Director
Tel. 02 4458 1
gianmarco.litrico@h3g.it
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