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Press Release
Milan - April 29th 2005
For the first time a new song preview on the videophones
Before it can be listened on the radio or bought in the shops, starting from today ,the preview of Morgan's new song "Un Giudice" is available exclusively on 3's videophones.
Thanks to the recent deal signed by SONY and 3, 3's clients will be able to download the song one week before the launch of the album "Non al denaro non all'amore né al cielo", the first discography re-make of the Italian music.
It's not an album of cover but the cover of an album, almost accurately based on the homonymous album of Fabrizio De Andrè, published for the first time in 1971. Remade and reproduced by Morgan, the album will be out on May 6th 2005.
This launch it's unique in its kind and evidences the growing importance of the role of mobile operators in the distribution of digital music in Italy .The download of music on mobile phones represents an important source of revenues, guaranteed by the DRM (Digital right management), which guarantees the protection of digital contents
3, the mobile Video Company, Italian leader for the UMTS, has been the first Italian operator to bet on the videophone as tool for music distribution (and registering during 2004, 4,4 million musical downloads, it means four time what is rated for the web market) and keeps its leadership in the Italian market of digital music (song and videoclips), mobile and web, with a market share of more than 50% of the market in January.
3 - Is the commercial brand of H3G, the mobile video company in the Italian market. After having won the UMTS license in Italy in November 2000, with the offer of 3,25 billion euros, 3 launched its service at the beginning of March 2003 and aimed for the leadership of the third generation mobile market. Among its shareholders are prominent leaders in Italy and the world, from the sectors of telecommunications, the Internet and new media, publishing and finance. Hutchison Whampoa Limited is the primary shareholder 91,33% of the authorized capital. The other shareholders include S. Paolo Imi, BMI, RCS Mediagroup, Gemina and Tiscali.
Contact:
Gian Marco Litrico
Media and External Relations Director
Tel. 02 4458 1
gianmarco.litrico@h3g.it
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