News Release
3 teams with up with Granada for Celebrity Wrestling
London - 3 May 2005
3, the UK's first video mobile network, and Granada, a world leader in television production and distribution, are bringing the latest ITV hit show, Celebrity Wrestling, to video mobiles for the first time. Thanks to the new agreement, over 3 million customers on 3's network can watch the show's highlights, plus backstage outtakes only available on mobile.
There's no holds barred as twelve famous faces go toe to toe in the new prime time Saturday night show Celebrity Wrestling, presented by Kate Thornton, who will be joined by former WWF legend Rowdy Roddy Piper. The celebrities are split into two teams. The girls are: Liberty X singer Michelle Heaton, TV presenter Jenny Powell, former tennis star Annabel Croft, pin-up Leilani Dowding, Big Brother winner and TV presenter Kate Lawler and actress and former Miss Sweden Victoria Silvstedt.
The male maulers are: former EastEnders heart-throb Marc Bannerman, the infamous Major James Hewitt, showjumper Oliver Skeete, children's TV presenter Mark Speight, Commonwealth Games Gold medallist, athlete Iwan Thomas and presenter Jeff Brazier.
Gareth Jones, COO, 3 said: "TV shows like this are ideal for our 'Today on 3' service, we're tapping into programmes that we know our customers really enjoy and we're providing it to them in bite-size chunks on 3. Our customers are watching Celebrity Wrestling at home on TV, reading about it in the newspapers and through this new agreement with Granada, they can now watch the highlights on 3. Our 3 million customers won't miss a thing."
Katrina Moran, Granada Interactive: "We're excited to be working with 3 and delighted to see Celebrity Wrestling proving so popular on 3's video mobile network. We know Celebrity Wrestling fans won't want to miss any of the action, with 3 they can watch their favourite moments on the move and even get the backstage uncut action too."
Granada will supply around 60 video clips to 3 across the 8 week series, clips will be charged at 50p per clip or included within add-on packages. For more information about 3's products and services, visit www.three.co.uk
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About 3
Hutchison 3G UK Limited deliver third-generation mobile multimedia and communications services under the 3 brand in the UK, offering a convergence of media, information and telephony to enable live video calls, multimedia content and entertainment while on the move.
3 services are available from sister companies in Australia, Austria, Denmark, Hong Kong, Israel, Italy and Sweden. 3 also holds UMTS licences in Ireland and Norway.
For further information, please visit: www.three.co.uk or call the 3 Media Office on 0207 350 5696.
Three facts about 3:
About Granada
Granada is the largest and most successful commercial TV producer in the UK, creating over 3,500 hours of original programming each year.
Building on a heritage of almost 50 years of programme making, Granada produces TV across every genre, from drama, kids and arts, to factual, entertainment and sport, to daytime and lifestyle programming.
In the UK Granada is the primary producer for ITV1, the most popular commercial channel, as well as the BBC, Channel 4, five, Sky One and a number of satellite and digital channels. Key production centres include London, Manchester, Leeds, Bristol and Norwich in the UK, and international production in Australia, Germany and the USA.
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