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(Hong Kong, 15 September 2010) The Li Ka Shing Foundation (LKSF) today announced a HK$300 million campaign "Love HK Your Way!" to call for everyone in Hong Kong to come together and make a difference.

"Love HK Your Way!" is a campaign of a series of programmes, and is kicked started with "Love Ideas, Love HK", a major new interactive philanthropic programme that combines powers of technology, charity and community awareness. The programme encourages Hong Kong residents to determine which projects that are beneficial to their community should receive LKSF grants.

"Love Ideas, Love HK" is Internet based and provides an easy and engaging way for residents with ideas and projects benefitting Hong Kong. Participants can create their own projects or simply go online at www.loveideas.hk and vote for those they would like to see receive LKSF grants.

"The focus of 'Love Ideas, Love HK' is inclusion and the power of unity," said Mr Li Ka-shing, Chairman of LKSF. "It is the spirit of engagement and invites creativity and participation from young and old.

"The programme welcomes all Hong Kong residents who want to take action and make a difference," said Mr Li. "With this first programme, we hope together we encourage compassion and better the lives of those who live in our community."

Those seeking grants can list their projects at www.loveideas.hk, describing why they merit support and use viral media tools to encourage voting from Hong Kong residents. Those projects receiving the most votes will be funded.

Grants are available for individual students and non-students, educational institutions, and charitable organisations. The grants categories of the programme are as follows:

Grant categories	Applicant categories
HK$25,000 or below	Student Individuals Non-student Individuals Educational Institutions Charitable Organisations
HK$25,001 to HK$50,000	Educational Institutions Charitable Organisations
HK$50,001 to HK$100,000	Educational Institutions Charitable Organisations
HK$100,001 to HK$200,000	Educational Institutions Charitable Organisations
HK$200,001 to HK$300,000	Charitable Organisations

Applications are accepted from today until 17 October, with voting from 1 to 21 November. Winners will be announced on 24 November and will receive grants in December at the earliest. For more information, please refer to www.loveideas.hk.

For "Love Ideas, Love HK" programme application toolkit, please click here.

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About the Li Ka Shing Foundation

The Li Ka Shing Foundation was established in 1980 by global entrepreneur and philanthropist Li Ka-shing. Mr Li considers the Foundation to be his "third son" and has pledged one-third of his assets to it. To date, the Foundation has granted over HK$11.3 billion (US$1.45 billion) in charitable donations, over 80 per cent of which has gone to the Greater China region.

The Foundation supports projects that propel social progress and create a cycle of charity in the world through expanding access to quality education and healthcare, encouraging cultural diversity and exploration, and stimulating community involvement and sustainable development. For more information, please visit www.lksf.org.

For media enquiries, please contact:

Li Ka Shing Foundation
Jeremy Lau
Tel : (852) 2128 1207
Fax : (852) 2128 1766
Email : jeremyl@hwl.com.hk

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