PRESS RELEASE
Hutchison ties up with Cellmania to provide mFinder(tm) to its customers mFinder(tm), most comprehensive WAP directory platform in the world will facilitate personalized access to thousands of content sources - anytime, anywhere
Mumbai, Dec 21, 2000: Cellmania Inc., world's leading m-commerce company, today signed an agreement with Hutchison Max Telecom and its associate companies to provide mFinder(tm) to their mobile Internet customers. Hutchison will use mFinder(tm), the most comprehensive WAP directory in the world as a default search engine for its WAP services in India. Customers would now be able to surf the net using mFinder(tm)thus facilitating the use of WAP services on the mobile phone.
Speaking on the occasion Mr. Rakesh Gupta, Country Manager of Cellmania Inc. said, "After our success in the US we are now going to concentrate on the Asian market, especially India. This country has surprised the world with the stupendous growth of PC and cellphone users. As the cellphone users are growing at a much faster pace than the PC users, we feel that there is tremendous scope for M-Commerce in India. We, therefore plan to tap this boom."
Elaborating on the strategy behind the tie-up with Hutchison, Mr. Gupta added, "Our aim is to promote M-commerce in India by inducing trials on WAP phones. This tie-up will ensure that thousands of Hutchison's customers, who subscribe to its WAP services, would now be able to use mFinder(tm). They can see for themselves how easy it is to surf the 'mobilenet', when you have a product like mFinder(tm)on your WAP phone.
Mr. Sandip Das, Chief Executive Officer, Hutchison Max Telecom said, "We are committed to providing a range of information, entertainment and transaction services to our customers through our mobile Internet services. These services, which are currently free of charge, will also be available to our Just Talk (prepaid) customers, a first of its kind in India.
The alliance with mFinder(tm) will allow our customers to access thousands of certified WAP sites from around the globe, expert reviews, consumer ratings, and personalized bookmarks. Offering both phone and desktop access, mFinder(tm) visitors can browse and bookmark the best mobile Internet sites available with ease and in much lesser time. "
Mr. Gupta further added, "We will customise mFinder(tm) to Hutchison's requirements and provide a India specific WAP directory, so that their customers can assess the wireless web with as much ease as their US counterparts. With customers like Motorola, Office Depot and others our alliance with Hutchison now, heralds a new era in the Indian M-Commerce industry. In the future we are going to introduce more M-Commerce products in the Indian market."
"We are also setting up "Cellmania's Center of Excellence for Mobile Internet", which will be a software development center with world class infrastructure for developing software and serving customers worldwide. Cellmania plans to make India its hub to explore the vast South Asian market." added Mr. Mukul, Head of Software Services, Cellmania India.
Cellmania is the first mobile ecosystem to offer integrated business solutions for every point in the wireless supply chain, including retailers, carriers, developers and enterprises. Cellmania's customers include some of the wireless industry's top leaders including Motorola, Excite@Home, Circuit City, and Office Depot. Founded in 1999, the Mountain View, California Company also operates Cellmania.com a leading mobile destination for wireless products and thousands of wireless Internet applications. For more information, visit www.cellmania.com <http://www.cellmania.com>.
Hutchison Max Telecom, with its premium brand Orange, is a leading cellular service provider in Mumbai and is part of the telecommunications division of the Hutchison Whampoa Group.
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