Rosh Ha'ayin, Israel - June 6th, 2001 - Partner Communications Company Ltd. (NASDAQ: PTNR) today announced the commercial launch of a mobile force management application with Israel's CT Motion Ltd.
Based on CT Motion's CellebrityTM Services Platform, this application will support a new mobile force management service offering from Partner for its business customers employing a mobile work force, enabling managers and dispatchers to easily locate their mobile employees in real-time using advanced on-screen map displays. Organizations can instantly communicate with individual or multiple employees through two-way SMS-based or Internet enabled messaging. The service takes advantage of the advanced location information available to the cellular operator, in order to enable the dispatcher at a central location to determine the location of each employee. As a result, users of the service will achieve a significant improvement in the productivity, responsiveness and efficiency of their mobile work force.
The application is the first product of a joint agreement reached by Partner and CT Motion last year to cooperate in the joint development of turnkey services and products for the mobile Internet location-based services market. The commercial launch follows an extensive trial period of the product in Israel and abroad. The collaboration is based on CT Motion's CellebrityTM Services Platform, an advanced Telco-grade application server, enabling the immediate deployment of mobile Internet location-based services developed by CT Motion and third party.
Amikam Cohen, CEO of Partner Communications commented: "We are delighted to announce the commercial launch of this new service with CT Motion, which expands on Partner's existing range of services specifically designed to provide wire-free communication solutions for our residential and business customers alike. This service will enable orangeT business customers to better manage their businesses, reduce their operational costs, and continue to benefit from the communication revolution led in Israel by Partner."
Yair Gaon, President and CTO of CT Motion noted: "The launch of the mobile force management application with Partner is a significant step towards the recognition of our technology and our position as a leading innovator in the location-based services market. The launch of this service realizes our strategy of development of new services and technologies in the field of B2B and B2C."
Partner Communications Company Ltd. is the only Global System for Mobile Communications, or GSM, mobile telephone network operator in Israel. The Company commenced full commercial operations in January 1999 under the international Orange Brand name and, through its network, provides quality of service and a range of features to over a million subscribers in Israel. Partner subscribers can use roaming services in 80 countries using 208 GSM networks. The Company shares are quoted on NASDAQ under the symbol ptnr and on the London Stock Exchange under the symbol pccd.
CT Motion Ltd. is pioneering location-based, interactive mobile Internet service applications for corporate and individual users. In 1999, CT Motion introduced the CellebrityTM - a WAP compliant Wireless/Internet cutting-edge platform enabling cellular network operators and Application Service Providers (ASP) the rapid deployment of innovative value-added service products for vertical and mass-market applications. With its advanced technology evolution path, supporting WAP, STK and variable determination technologies, along with innovative business models, CT Motion is collaborating with leading network operators and service providers in the international market. CT Motion is currently developing a line of m-commerce and information service applications, including cellular coupons and mobile yellow pages. (Visit www.ctmotion.com for more information).
Contacts:
Dr. Dan Eldar
Partner Communications Company Ltd.
V.P. Carrier, Investor and International Relations
Tel: +972 3 905 4151
Fax: +972 3 905 4161
E-mail: dan.eldar@orange.co.il
Mr. Rafi Kats
CT Motion
CEO
Tel: + 972-3-9005900
E-mail: rafi@ctmotion.com
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