London - 6 March 2002 - Emap performance part of Emap plc, has signed a deal to provide entertainment and music content to Hutchison 3G UK Limited ('Hutchison 3G'), holder of the UK's largest third-generation licence.
Emap will provide content from all its music titles encompassing Q, Mixmag, Smash Hits and Kerrang! It will also provide content from lifestyle brands such as FHM, New Woman and Empire. The two-year deal is the first of its kind to be negotiated by Emap.
Under the agreement, Hutchison 3G's customers will be able to access the latest content, from some of the UK's most popular lifestyle brands.
Colin Tucker, managing director of Hutchison 3G said, "Emap provides a good cross section of entertainment brands, which have a proven track record through a variety of media. They understand the potential offered by third-generation services, and will be using their extensive experience in multimedia to deliver attractive content to our customers. In technical terms, they have worked to our unique specifications and understand our requirements."
Mandy Key, Emap Performance Online commercial director said, "the service will allow users unrivalled access to Emap's leading entertainment brands. We are delighted to have signed this deal with Hutchison 3G. It is an example of a great partnership which sees Emap leading the way in accessing new audiences, by taking its brands onto new technological platforms."
Notes to editors
About Hutchison 3G
Hutchison 3G UK Ltd. ("Hutchison 3G") holds licence 'A' (a third-generation licence), which was issued by the UK government in May 2000. This licence was for the largest block of spectrum auctioned in the UK, as it was set-aside for a new entrant to the market. The licence consists of 15MHz of paired spectrum, and 5MHz of unpaired spectrum.
3G is a convergence of media, information and telephony which promises to change people's lives by enabling them to access information on the move when, where and how they want. The 3G standard (agreed throughout Europe, Japan, China, and the rest of Asia) is formally known as UMTS (Universal Mobile Telecommunications System). It represents a global standard for third generation communication systems and is at the heart of the Hutchison 3G initiative.
Hutchison Whampoa Limited holds a 65 per cent stake in Hutchison 3G, the other major shareholders are NTT DoCoMo (20 per cent) KPN Mobile (15 per cent).
For further information on Hutchison 3G please visit www.hutchison3g.com or call Firefly on 020 7386 1595.
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