London 12 December 2002
Hutchison 3G UK Limited and phones 4u today announced that phones 4u will be a major retail partner when Hutchison 3G UK begins rolling out third-generation mobile multimedia and communications services under the 3 brand.
The fastest-growing mobile phone retailer in the UK, phones 4u will sell 3G handsets and promote 3 products and services in all of its 325 shops across the UK. Contract terms were not disclosed.
As the UK's first commercial 3G service, 3 will deliver live video calls, digital mapping and advanced satellite location-based services, exclusive mobile video clips of Premier League football highlights, music, games, news and finance. The company is taking prospective customer pre-registration details at www.three.co.uk, where prospective customers can explore a 'sneak preview' of what will be on offer, fill out an online questionnaire to define their personal preferences and register with 3 to receive progress updates. Additionally, prospective customers will be able to pre-register at www.phones4u.co.uk.
Anthony Catterson, Managing Director of phones 4u, said: "We are one of 3's key partners at launch. As such we are committed to putting our considerable mobile phone retail and marketing experience behind 3 to help make their exciting technology a huge success in 2003. We believe the combination of the phones 4u sales team and the 3 range of products and services will be a compelling proposition for UK consumers."
John Barton, sales director at 3, said: "Phones 4u are an important partner for us and will play a key role in putting 3's products and services into the hands of UK consumers over the coming months. We are pleased that phones 4u share our commitment to the next generation of mobile multimedia and communications services and look forward to working with them in the future."
NOTES FOR EDITORS AND CSEs
About 3
Hutchison 3G UK Limited will deliver third-generation mobile multimedia and communications services under the 3 brand in the UK, offering a convergence of media, information and telephony to enable live video calls, multimedia content and entertainment while on the move.
3 services will be available from sister companies in Australia, Austria, Denmark, Hong Kong, Ireland, Italy, Israel and Sweden.
For further information, please visit: www.three.co.uk
About Phones 4u
With headquarters in Stoke on Trent and more than 2,000 employees, Phones 4u is part of the Caudwell Group, founded by the Caudwell brothers in 1987 and headed by John Caudwell. The Caudwell Group is Europe's largest independent telecoms company and one of the UK's fastest growing companies.
The Caudwell Group incorporates some of the UK's largest and fastest growing mobile phone companies including Phones 4u, the UK's largest independent airtime provider Singlepoint, the 20:20 Logistics UK and international mobile phone distribution and facilities management company, Dextra Accessories, MPRC (the Mobile Phone Repair Company) and The Discovery Store.
3 contacts:
tel 020 7010 9312
media@three.co.uk
Phones 4u contacts:
Jennifer O' Grady, Jon Pearson or Chris Dunne at Brazen PR
Tel: 0161 923 4994
M: 07789 114779
p4u@brazenpr.com
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