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Press Release
Bologna, December 12, 2002 - 3, the Italian mobile video company of the Hutchison Whampoa Group, meets car and motorbike fans at the 27.th MOTOR SHOW, the Auto and Motorbike International Exhibition of Bologna.
3, after having launched its first advertising campaign in the past weeks, continues its approach to the market and, thanks to the hospitality of BMW Motion (Stand 33), offers to all the visitors of Bologna's exhibition the chance to try the videophone and the videocall in particular.
In order to experience this new emotion it is sufficient to ask one of 3's promoters to show the main functions of the new terminals of third generation, carrying out, on request, a videocall with another 3 videophone inside the exhibition. The promoters also collect the reservations to become TOP3 members, the exclusive formula limited to those who want to be among the pioneers of UMTS in Italy and to discover these new services to communicate, to be informed and to amuse itself on the move.
The TOP3 launch offer, which can be subscribed also via Internet on www.tre.it website, includes two tariff formulas: Top3 Executive and Top3 Privilege, both ALL INCLUSIVE, revolutionary in their simplicity and transparency, previewing respectively a monthly cost of 85€ (VAT enclosed) and 140€ (VAT enclosed), depending if the customer chooses to include or not the leasing of the videophone.
Those wishing to try 3's videophone are reminded that the 27° MOTOR SHOW will be opened to the public until Sunday 15 December in the area of the fairs BolognaFiere with these opening times: from 9 to 18 in the working days and from 8,30 to 19 in holidays and before holiday days.
3 - It is the commercial brand of H3G, the first mobile video company of the Italian market. After having won the UMTS license in Italy, in November 2000, with an offer of 3.25 billion of euro, 3 aims to the leadership in the third generation market. In its shareholder there are first-rate Italian and international players in telecommunications, Internet and new media, publishing and banking. Hutchison Whampoa is the majority shareholder with 88.2% of the corporate capital. The other shareholders are CIR, S. Paolo Imi, BMI, HDP, Gemina and Tiscali.
3 is the global name for the 3G services of Hutchison Whampoa, that holds 3G licenses in Australia, Austria, Denmark, Hong Kong, Ireland, Italy, Israel, UK and Sweden.
Contacts
Gian Marco Litrico
External and Media Relations Director
Gianmarco.litrico@h3g.it
02 4458.2129
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