3 UK reveals highly competitive pricing options
Customer pre-orders begin online February 22nd 2003
London, February 6th 2003
3 UK today unveiled its highly competitive pricing options designed to bring the UK's first commercial 3G mobile video and multimedia service to mass-market consumers and announced that its third-party retail partners will begin taking pre-orders online from customers signing up from February 22nd.
In early March customers will also be able to pre-order in-store in 3 UK's flagship 3Store outlets in London and Birmingham and in selected branches of Dixons, The Link, Carphone Warehouse and Phones4U and via a range of independent retailers across the UK. Fulfilment of confirmed pre-orders is expected to begin in mid-March.
3 UK also revealed details of tariffs and handset options which will offer compelling and highly competitive voice, multimedia and mobile video services at prices which are well within reach of the mass-market.
The company announced it will offer a price plan for customers looking for the flexibility of 'pay as you use' tariffs with no monthly line rental, in addition to offering two generous 'bundle' pricing options for customers looking to pay a fixed monthly cost for a large number of voice calls, video calls, multimedia downloads and multimedia messaging.
All of 3's price plans are based on a simple and transparent event-based charging system linking payment to specific items of content downloaded by the customer - in contrast to existing mobile data services where access is charged by the megabyte. Additionally there are no complex peak and off-peak charges: voice and video calls are billed according to fixed tariffs, regardless of the time of day or day of the week
Prospective customers can find out more and pre-register online at www.three.co.uk.
3 UK Managing Director Colin Tucker said: "We are looking forward to bringing 3's unique products and services to the UK market. 3 will bring about a fundamental shift in the mobile communications landscape. We are offering consumers the kind of services that were in the realm of science fiction just a few years ago - but at pricing which is highly competitive with existing mobile voice and text services. This is an incredibly exciting time for all of us at 3 as our vision finally begins to become reality."
The price plans are:
Option 1: 3ToGo
Other rates apply to international calls, usage while abroad, directory enquiries, premium rate calls and certain other special telephony services.
Option 2: Kit On 3
Generous 'bundle' of voice calls, video calls, video downloads and interactive content, including:
Voice calls above the allocated 1,000 minutes a month are charged at 15p a minute, and video calls above the allocated 100 minutes a month are charged at 50p a minute. Other rates apply to international calls, usage while abroad, directory enquiries, premium rate calls and certain other special telephony services.
Option 3: Caboodle On 3
Double the Kit On 3 'bundle' for less than double the price!
Voice calls above the allocated 2,000 minutes a month are charged at 15p a minute, and video calls above the allocated 200 minutes a month are charged at 50p a minute. Other rates apply to international calls, usage while abroad, directory enquiries, premium rate calls and certain other special telephony services.
Special promotional offer for Kit On 3 and Caboodle On 3
3 also announced that the first 20,000 customers to register on either the Kit On 3 price plan or the Caboodle On 3 price plan before 31st March 2003 will be eligible for a 50% discount off the RRP of any handset.
Handset prices (RRP before discounts) begin at £399. See online at www.three.co.uk for more details.
NOTES FOR EDITORS AND CSEs
About 3
Hutchison 3G UK Limited will deliver third-generation mobile multimedia and communications services under the 3 brand in the UK, offering a convergence of media, information and telephony to enable live video calls, multimedia content and entertainment while on the move.
3 services will be available from sister companies in Australia, Austria, Denmark, Hong Kong, Ireland, Italy, Israel and Sweden.
For further information, please visit: www.three.co.uk
3 contacts:
tel 020 7010 9312
media@three.co.uk
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