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H3G Italia S.p.A. Via Leonardo da Vinci, 1 20090 Trezzano sul Naviglio (MI) Tel: +39 02 44581 www.tre.it |
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Press Release
Milan - January 22, 2004
3, the Italian Mobile Video Company owned by Hutchison Whampoa, has launched the first Mobile TV on third generation mobile network with a special event: with Tua TV, 3's customers will be allowed viewing the fourth edition of the Big Brother live on their videophones®.
To 3's customers, connecting to Italy's most "gossiped-about" home in real time will be easy: accessing the 3 Portal from Motorola A835 and Motorola A925 videophone® and clicking the "Tua TV" icon will be enough to find oneself "VideoLive" in the Home.
Very soon, it will be also possible to access the Home in real time with Nec e606 and Nec e808 phones, by video calling pay-number 4888.
In addition, for those who do not want to loose anything about one of the year's media events, Portal 3 will make a new world of VideoServices related to the Big Brother available: 3's customers will find the best video clips related to the most significant events occurred in the Home, GF4 News containing information (videos, photos and texts) about the Home's protagonists, as well as the videos with the most significant jokes, logos and ring tones.
To live all of the vicissitudes of the Big Brother's protagonists, real time connection will cost just 90 euro cents (VAT included) per each 5 minutes.
For further details and information, ask 3 Shops or visit www.tre.it
3 - It's the commercial brand of H3G, the first mobile video company in the Italian market. After awarding the UMTS license in Italy with a £á3,25bn euro offer in November 2000, 3 launched the services in early March 2003 and now aims to the leadership in third-generation mobile market. The list of shareholders includes first-class protagonists operating in the fields of telecoms, Internet and new media, as well as in the publishing and credit sectors both in Italy and worldwide. With an 88,67% share of the corporate stock, Hutchison Whampoa Limited is the company's majority shareholder. The remaining shareholders are CIR, S. Paolo Imi, BMI, RCS Mediagroup, Gemina and Tiscali.
Contacts:
Gian Marco Litrico
Public and Media Relations Manager
Tel. 02 4458 2129
gianmarco.litrico@h3g.it
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