News release
London - June 1 2004
3, the UK's first video mobile network, today announced the launch of a mobile content service with Gamer.tv to provide video reviews of the latest releases to hit the exciting world of computer and video games.
The video clips, which are a world first, will be exclusively designed for use on 3's video mobiles and can be accessed through 'Today on 3', the interactive mobile news and entertainment channel.
Gamer.tv, which becomes 3's latest partner site to go live, will maximize its television expertise to create a range of exciting, short video clips of video game reviews and features on a weekly basis. This cutting-edge computer games video content will enhance the existing 'Games' service on 3. The new service will see five game reviews and five previews of games available to 3 customers at a time, with over two updates a week. Outside of an add-on, each review will cost 70p to watch.
"This service allows 3's customers to access timely and relevant games reviews when and where they need them, especially in-store when considering which computer game to buy. It puts the power to make informed decisions in the customer's hand, quite literally,' commented Chris Noone, Director of Business Development, Gamer.tv. 'The launch of this service perfectly demonstrates Gamer.tv's ability to create exciting video content and deliver it to a range of connected devices."
Graeme Oxby, Marketing Director 3 UK said: "Gamer.tv is our latest partner site to launch on 'Today on 3' the UK's first live video mobile news and entertainment channel. Partner sites are an important part of 3's content strategy going forward and Gamer.tv is great news for our fanatical gaming customers, as well those who just want the reviews of the latest games available on the highstreet. Games are a popular part of our range of video mobile services and we expect to see this continuing to grow with the launch of Gamer.tv's review service."
About 3
Hutchison 3G UK Limited deliver third-generation mobile multimedia and communications services under the 3 brand in the UK, offering a convergence of media, information and telephony to enable live video calls, multimedia content and entertainment while on the move.
3 services are available from sister companies in Australia, Austria, Denmark, Hong Kong, Italy and Sweden. 3 also holds UMTS licences in Ireland, Israel and Norway.
For further information, please visit: www.three.co.uk
3 facts about 3
* 3 is a video mobile network - the first 'third generation' network to launch in the UK
* 3 is the only network in the UK currently able to offer mobile technology's most unique application - person to person video calling
* Using 3G technology, 3 has built a new network that offers customers a combination of access to cutting edge video mobile services and great value voice calls
About Gamer.tv:
Gamer.tv combines the world's two most powerful communication media, television and online, to deliver cutting edge TV programmes and online content.
Gamer.tv programmes are broadcast across Europe, North America and Asia including the Bravo channel in the UK, Game Show Network and Nickelodeon in the US, as well as China's CCTV. The company is a joint venture between TWI, the TV arm of the IMG group of companies and PCCW, one of Asia's leading communications companies.
The web site (www.gamer.tv) is dedicated to video games entertainment. It's a venue to play up to the minute browser games, join the community, read the latest reviews and watch exclusive video features.
Gamer.tv also provides a range of business-to-business marketing services, including custom-produced TV shows, DVDs and cover discs, in-store television, electronic press kits, online game and community management services and white label websites.
Gamer.tv has a strong online capability at www.gamer.tv, which can be used to create and showcase events and customer facing operations. Furthermore, Gamer.tv's sister companies include IMG Mobile, which has an array of expertise from mobile brand management and integrated multi media marketing to content distribution and rights development and negotiation.
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