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H3G Italia S.p.A. Via Leonardo da Vinci, 1 20090 Trezzano sul Naviglio (MI) Tel: +39 02 44581 www.tre.it |
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Press Release
Milan - September 22nd, 2004
3, the Mobile Video Company of the Hutchison Whampoa Group, will offer also this year on his videophones the "VideoDirect" of the "Big Brother", the most popular reality show of the TV, at its 5th edition.
For "3" clients it will be very easy to be connected in real time to the most famous italian house: it's enough to access the "3" Portal of the videophone, to click on the "GF5" icon and they'll be immediately connected in "VideoDirect" to the house.
Furthermore, for those which want to be updated on the mediatic events of the year, on the 3 Portal it will be possibile to find the videoclips with the most significant moments, the GF5 News with the informations (videos, picture and text) about the protagonists of the house, logos and ringtones.
The connection in real time to the house to live all the protagonists' adventure costs only 90 cents (VAT included) each 5 minutes of connection.
During the last edition of the Big Brother, more than 50% of "3" clients connected to the house, for a total of almost 2 million minutes of VideoDirect for all the lenght of the Reality Show.
Now 3 has the widest UMTS network on the national territory. In fact, with more than 5.000 aerials in almost 1.100 italian cities, 3 offers its 3G services to the 67% of the population and overcome 1,5 million clients.
3 - Is the commercial brand of H3G, the mobile video company in the Italian market. After having won the UMTS license in Italy in November 2000, with the offer of 3,25 billion euros, 3 launched its service at the beginning of March 2003 and aimed for the leadership of the third generation mobile market. Among its shareholders are prominent leaders in Italy and the world, from the sectors of telecommunications, the Internet and new media, publishing and finance. Hutchison Whampoa Limited is the primary shareholder 88,67% of the authorized capital. The other shareholders include CIR, S. Paolo Imi, BMI, RCS Mediagroup, Gemina and Tiscali.
Contacts:
Gian Marco Litrico
Media and External Relations Director
Tel. 0039-02 4458 2129
gianmarco.litrico@h3g.it
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