News release
London - 12 October 2004
3, the UK's first video mobile network, today announced that it was runner-up in Gartner's 2004 CRM Excellence Awards for the implementation of PeopleSoft® Enterprise Customer Relationship Management (CRM). Leading industry research firm Gartner, Inc. commended 3 for the superiority of its CRM solution, which has significantly improved customer satisfaction while reducing support and maintenance costs.
Gartner named 3 as runner-up for its CRM Excellence Award, Large Enterprise category, at its Customer Relationship Management Summit 2004 in Scottsdale, Arizona, USA. Gartner evaluated the award finalists on its "Eight Building Blocks of CRM": vision, strategy, valued customer experience, organisational collaboration, processes, information (collecting the right data and routing it to the right place), technology, and metrics. 3 met Gartner's criteria for CRM as a business strategy that maximizes profitability, revenue, and customer satisfaction.
3's aim for its CRM implementation was a customer-centric service and support system that would enable the company to serve customers in a personalised manner. PeopleSoft Enterprise CRM provides each customer-facing advisor with the tools needed to handle any inquiry and better serve the needs of the fastest growing mobile network in the UK.
David Cooper, Chief Technical Officer of 3 UK, said: "3 is a customer-focused business and we're very pleased to have our implementation of PeopleSoft CRM recognised by Gartner. PeopleSoft CRM puts the customer at the heart of everything 3 does, by providing a centralised source of customer information, offering customers the right product at the right time and in the right way. 3 aimed to create an environment that empowered our customer service advisors, so they could better meet the needs of our rapidly-growing customer base."
3 Media office +44 (0)20 7010 9312
About 3
Hutchison 3G UK Limited delivers third-generation mobile multimedia and communications services under the 3 brand in the UK, offering a convergence of media, information and telephony to enable live video calls, multimedia content and entertainment while on the move.
3 services are available from sister companies in Australia, Austria, Denmark, Hong Kong, Italy and Sweden. 3 also holds UMTS licences in Ireland, Israel and Norway.
On August 19 2004 Hutchison Whampoa Ltd announced updated trading information for the 3 group of companies:
* 3 globally had over 3.2 million customers
* 3 UK had over 1.2 million customers [exactly 1,201,029]
* In July 3 UK added 274,658 customers
* 3 UK's ARPU for the first seven months of the year was £43.22 per customer, per month
Three facts about 3:
* 3 is the UK's first video mobile network, and the only network offering 3G services to all its customers.
* 3 is the UK's fastest growing mobile network and was the fastest UK mobile network to a million customers. Over 1.2 million customers in the UK now have access to 3's range of 3G services, from video messaging and video calling to watching full-length music videos and goals from Barclays Premiership football.
* 3's network offers national coverage for calls and texts, and over 79% population coverage for video mobile services.
For further information, please visit: www.three.co.uk
For more information on PeopleSoft Enterprise CRM, go to: http://www.peoplesoft.com/corp/en/products/ent/crm/index.jsp
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