News release
25 January 2005
London - In the biggest ever reader-led awards in the mobile industry, 3's "Football at 5.15" has been voted the UK's best mobile service in the "What Mobile Awards"2004/5, beating off the other mobile operators with its innovative and popular service.
On 3 video mobile, all of the season's Barclays Premiership goals can be seen minutes after the final whistle thanks to the production and technology expertise of TWI. In recognition of 3's market-leading service, "What Mobile" said: "3 has raised the bar for football highlights - beating Match of The Day and the other networks to Best Mobile service."
Gareth Jones, COO, 3 said: "The award comes at the end of a great year for 3, which saw over 2.5 million customers on the 3 network and 100,000 customer activations on Christmas Day alone. Football fans can watch video action before Match of the Day - on their 3 video mobile. 3's football at 5.15 is just one of many innovative video services, including the world's first pop gig streamed lived to mobile and all the latest news from the Celebrity Big Brother House. We're leading the agenda for 3G services and this award shows we're a tough act to beat."
"What Mobile" readers vote for the awards over a 3-month period for the best products and services in fifteen different categories. The winners feature in the February issue of "What Mobile".
For more information about 3's other products and services, ranging from full-length music videos to comedy, games and extras, visit www.three.co.uk.
Notes to editors
About 3
Hutchison 3G UK Limited deliver third-generation mobile multimedia and communications services under the 3 brand in the UK, offering a convergence of media, information and telephony to enable live video calls, multimedia content and entertainment while on the move.
3 services are available from sister companies in Australia, Austria, Denmark, Hong Kong, Italy, Israel and Sweden. 3 also holds UMTS licences in Ireland and Norway.
For further information, please visit: www.three.co.uk or call the 3 Media Office on 0207 350 5696.
Three facts about 3:
| * | 3 is the UK's first video mobile network. |
| * | 3 is the UK's fastest growing mobile network. Over 2.5 million customers in the UK now have access to 3's range of 3G services, from video messaging and video calling to watching full-length music videos and goals from Barclays Premiership football. |
| * | 3's network offers national coverage for calls and texts, and over 80% coverage for video services. |
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