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H3G Italia S.p.A. Via Leonardo da Vinci, 1 20090 Trezzano sul Naviglio (MI) Tel: +39 02 44581 www.tre.it |
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Press Release
Milan - February 11, 2005
Just launched, the service with all the Directory Assistance information delivered via Videocall.
3, the Mobile Video Company of the Hutchison Whampoa Group, Italian UMTS leader, starting from today offers to its customers VIDEO412, the service that allows them to access - through a voicecall or a VideoCall - not only all the information relative to the directory assistance of the principle Italian fixed line operators, but also to a vast range of additional information. The service will be available in voice 24 hours a day and in video from 8.00 to 22.00.
As such 3 becomes the first mobile telecommunications operator in the world to offer the video functionality between the customer and the call center, combining the benefits of the traditional model of a physical help desk ("face to face" with a person in flesh and blood), with the practicality and speed of mobile communications.
"The behaviorist psychology taught us that 60% of the communication process depends on visual elements: face expressions, gesture expressiveness and position of the body while interacting with the client can enrich in a significant way not only communication between customer and company, - underlined 3's CEO, Vincenzo Novari- but also the working experience of the call center employees".
With VIDEO412 it's possible to search for a phone number by knowing the relevant name or address, or vice versa to know the name from the relevant number and finally to find a name and the relevant number from the product category.
Two claims for the leaflets available in the 4600 3 shop: "We give the numbers looking in your eyes" and "The information you are looking for, the smile that you find", a new and immediate way to "tell" the contents of a world preview service.
The novelty introduced by 3 is a new element in the changing of the Directory Assistance sector and it'll soon induce the offer of multimedia information, for example the trailer of a movie or the digital map to reach the movie theater.
The service is offered jointly with InfoCall S.p.A., booming company in the Directory Assistance area for fixed and mobile network users. Also on a technological point of view the VIDEO412 service is based on forefront technologies, using "video on IP" and SIP protocol. A distinctive feature: the operators are original of Sorrento and can dispose of a beautician and a diction teacher.
The prices (VAT included): 60c€/min for the vocal access, 1,32€ for the Videocall; in both cases there's a 1,32€ set up fee.
For the launch of the service, until April 30th, 3 offers the videocall access at the same price of the vocal one.
3 - Is the commercial brand of H3G, the mobile video company in the Italian market. After having won the UMTS license in Italy in November 2000, with the offer of 3,25 billion euros, 3 launched its service at the beginning of March 2003 and aimed for the leadership of the third generation mobile market. Among its shareholders are prominent leaders in Italy and the world, from the sectors of telecommunications, the Internet and new media, publishing and finance. Hutchison Whampoa Limited is the primary shareholder 89,32% of the authorized capital. The other shareholders include S. Paolo Imi, BMI, RCS Mediagroup, Gemina and Tiscali.
Contatcts
Gian Marco Litrico
Media and external relations Director
Tel. 0039 02 4458 2129
gianmarco.litrico@h3g.it
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