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For Immediate Release
[Hong Kong, 2 April 2005] A.S. Watson Group announced yesterday (1 April) the opening of its first Watsons Your Personal Store in Turkey (Akatlar Mustafa Kemal Culture Center in Istanbul) , following its acquisition of local health and beauty chain Cosmo Shop. This marks another milestone for the No. 1 Asian health and beauty retail brand and kicks off its expansion plan for the Turkish market.
The 3,000-square-foot Watsons Your Personal Store in Istanbul offers over 7,000 high-quality products ranging from skin care to cosmetics and hair care to health supplementary products. As the first international health and beauty chain in Turkey, Watsons presents a contemporary shopping experience to Turkish consumers. Aiming at offering a pleasant and comfortable shopping environment for local shoppers, the store is designed based on Watsons' concept of "health, beauty and fun", with bold use of refreshing colors and accent lighting.
"I am pleased to officiate the opening of the first Watsons Your Personal Store in Istanbul. Turkey is the latest addition to our health and beauty network in the world and the first market we operate the Watsons brand beyond Asia. For those Turkish consumers who desire to look good and feel great, we believe that Watsons will deliver more than what they want. Shopping should be fun too and customers will experience that at Watsons, " said Andrew Miles, A.S. Watson's CEO for Health and Beauty Asia, at the opening ceremony.
The new Watsons Your Personal Store targets young and energetic females of 18-35 years old and offer a wide range of European brands as well as quality products from around the world. Watsons also plans to introduce its own label products to the Turkish market later.
After the acquisition of the Cosmo Shop, Watsons will invest HK$5-6millioin (YTL 850,000 to YTL 1,000,000) to rebrand all the seven outlets including six in Istanbul and one in Bursa in the second quarter. With a growing health and beauty market in Turkey, Watsons plans to open 15 stores in the coming year and targets to reach 100 stores throughout Turkey in the next five years.
About Watsons Your Personal Store
Watsons Your Personal Store (Watsons) is the largest health and beauty retail chain in Asia operating over 980 stores in 10 markets - Hong Kong, Mainland China, Taiwan, Macau, Singapore, Thailand, Malaysia, the Philippines, Turkey and Korea.
Watsons is the flagship health and beauty operation of the A.S. Watson Group (ASW), a wholly owned retail and manufacturing subsidiary of Hutchison Whampoa Limited. With operations in 21 markets, ASW operates 14 retail brands, over 4,800 stores spanning from health & beauty chains to its food, electronics & general merchandise, and airport retail divisions.
Also an established player in the beverage industry, ASW provides a full range of beverages from bottled water, fruit juices, soft drinks and tea products to the world's finest wine labels via its international wine wholesaling and distribution. ASW employs over 64,000 people and in 2004, its reported turnover was HKD 74,445 million (approx. US 9,544 million).
The above press release and related photo can be found in our corporate website's News section[www.aswatson.com]
 Andrew Miles (2nd from left), A.S. Watson's CEO for Health & Beauty Asia, officiates the opening of the first Watsons store in Istanbul, Turkey. |
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