News release
London - 18 October 2005
3 today launched an enhanced mobile TV service that will include access to a range of television channels including CNN, ITN, and Bravo.
These channels will complement 3's popular TV service, which offers a range of formats, from preview and highlights packages for primetime shows such as 'Lost' and 'The X Factor', to news round-ups and special dial-in access to live events.
Through a deal with MobiTV, 3 has expanded its TV offering with seven new channels: Kiss; Shorts TV; CNN; Extreme Sports; ITN; Cartoon Network and Bravo. The channels, which are now live, are available for a subscription of £5 a month.*
In addition, 3 is working directly with Vidzone to offer customers access to their music video TV channel for £1 a day.
3 is also set to launch its own new mobile TV channel, the first of its kind, which will show original programming and previews of what's on the service as well as news and weather updates. The channel will be free to view.
Gareth Jones said: "Customers on 3 have a TV in their pocket. But mobile TV isn't about replacing the at-home TV experience. It's about finding a unique crossover between TV and mobile to make the whole experience richer. It's more like 'TV+' - what you want to watch, when you want to watch it, in a package that fits the time you've got."
Notes to editors
* Subject to handset compatibility, the MobiTV service is available initially on Nokia 6280 and 6680 handsets.
About 3
3 is a mobile media company delivering a convergence of communications, entertainment and information to customers on the move.
The three areas which form the core of its business are:
* Communications - including all forms of personal communications, voice and video calling; text, picture and video messaging; and mobile blogging
* Entertainment - including television, music audio and video, computer games, and media publishing
* Information services - including wireless web, access to the best of the internet and a range of news and other information services
3 services are available from sister companies in Australia, Austria, Denmark, Hong Kong, Ireland, Israel, Italy and Sweden. 3 also holds UMTS licences in Indonesia and Norway.
For further information, please visit: www.three.co.uk or call the 3 Media Office on +44 (0)20 7350 5696.
Three facts about 3:
* 3, a mobile media company, launched the UK's first 3G network
* 3 currently has over 3.2 million customers in the UK and over 10 million worldwide
* The 3 network offers national coverage for calls and texts, and over 86% population coverage for 3G services
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