| For Immediate Release |
(16 September 2010 - Hong Kong) - Li Ning Company Limited ("Li Ning" or the "Group"; HKSE stock code: 2331), one of the leading sports brand enterprises in China, announced that it entered into an endorsement agreement with the 2010 NBA Draft Pick, Evan Turner. This is the first signing with budding, heavy-weight star athlete following the revitalization of the LI-NING brand. The Li Ning's Global Innovation Centre ("GIC") will create a signature basketball gear collection for Turner.
"I am delighted to have my professional gears tailor-made by LI-NING. I am sure that the LI-NING gears will empower my performance at the highest level possible. I am excited to be part of a growing international sports brand," said Turner.
Evan Turner was selected with the 2nd overall pick in the 2010 NBA draft by the Philadelphia 76ers. He played three seasons for Ohio State Buckeyes men's basketball team. During the 2009-10 season, he scored an average of 20.4 points, 9.2 rebounds, 6.0 assists, 0.9 blocks and 1.7 steals per game, in particular, Turner was ranked sixth in the number of assists recorded in NCAA. Turner is best known for his all-round performances in all positions and for his track record of getting the second highest number of triple-doubles in the same season. In addition, he had been named the "Associated Press National Player of the Year", the "Big-Ten Men's Basketball Player of the Year" and the "Big-Ten Most Outstanding Player". He had been part of Team USA for Summer Universiade. Turner plays different positions and was recognized as the best swingman in NCAA basketball history to date.
The Group will apply the most cutting-edge professional technologies in creating gears for Turner. Leveraging on its leading sports science research and development centre in the industry, Li Ning adheres to the essence of each sports event and applies the most advanced professional technologies in gauging the performance requirements of the athletes to create strategically-focused innovations. GIC has already created professional gears for athletes such as Baron Davis, Elena Isinbayeva, Andreas Thorkildsen and Lin Dan, and will produce a signature sports gear collection for Turner to help him deliver the best possible performance as the strongest swingman.
Mr. Zhang Zhiyong, CEO of the Group said, "The addition of Evan Turner has strengthened the Group's cast of supreme, world-class sports talent. What makes this collaboration unique is that, LI-NING is the first sporting goods brand to sponsor Turner. This helps strengthen the association of Turner's performance, spirit and personal character with that of LI-NING's unique sportsmanship spirit and DNA, which thus creating stronger relevance in the brand's communications with its consumers. We believe that Turner, together with our team of top-notch sponsored athletes will continue to deliver their best performances in LI-NING gears in various professional tournaments."
For further information, please contact:
iPR Ogilvy Ltd.
Nelson Lee / Philip Lo / Peter Chan / Canny Lo
Tel: (852) 2139 6956 / 3170 6754 / 2136 6955 / 3170 6753
Fax: (852) 3170 6606
Email: nelson.lee@iprogilvy.com / philip.lo@iprogilvy.com /
peter.chan@iprogilvy.com / canny.lo@iprogilvy.com
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