Sun Art Retail is a leading retailer with hypermarket and fast-growing E-commerce businesses in China. Sun Art Retail operates its hypermarket business under two recognized banners - "Auchan" ( 歐 尚 ) and "RT-Mart" ( 大 潤 發 ). As of 31 December 2017, Sun Art Retail had a total of 461 outlets in China with a total gross floor area ("GFA") of approximately 12.46 million square meters, covering 226 cities cross 29 provinces, autonomous regions and municipalities. The Group reinforced the B2B business and O2O business by leveraging over 400 mortar stores which encompassed over 200 cities across the country.
On 20 November 2017, Alibaba Group Holding Limited ("Alibaba Group"), Auchan Retail International S.A. and Ruentex Group announced a strategic alliance that brings together the online and offline expertise to explore new retail opportunities in China's food retail sector. As part of this strategic alliance, Alibaba Group invested a total of approximately HK$22.4 billion to obtain an aggregate direct and indirect stake of approximately 36.16% in Sun Art Retail Group Limited.
The priorities of the Group are to reinvent the hypermarket complexes, to explore and deploy multi-formats, and to become a leading phygital innovator and a model of New Retail with not only omni-channel and multi-format but also O2O and B2B.
updated 29th June, 2018
|© Copyright 1996-2019 irasia.com Ltd. All rights reserved.|
DISCLAIMER: irasia.com Ltd makes no guarantee as to the accuracy or completeness of any
information provided on this website. Under no circumstances shall irasia.com Ltd be liable
for damages resulting from the use of the information provided on this website.
TRADEMARK & COPYRIGHT: All intellectual property rights subsisting in the contents of this website belong to irasia.com Ltd or have been lawfully licensed to irasia.com Ltd for use on this website. All rights under applicable laws are hereby reserved. Reproduction of this website in whole or in part without the express written permission of irasia.com Ltd is strictly prohibited.