19th February 1997
VIP Holidays,
a flexible Europe travel programme specially designed for the
Asian market, is launched in Hong Kong today (19th February) with
Swire Travel appointed as its general sales agent.
Operated by UK-based VIP Tours, VIP Holidays
is offered in Hong Kong through more than 100 leading local travel
agencies. It incorporates an extensive network of reputable hotels
and tour operators across Europe, and is most noted for its VIP
Flexi Voucher, a concept pioneered by VIP Tours.
With the Flexi Voucher, travellers are free
to choose the timing of the various activities provided in their
packages when they are travelling in Europe. They can therefore
enjoy peace of mind in being able to pre-arrange as much of their
travel plans as possible, and still have the flexibility to decide
on a programme of activities while travelling.
Apart from Hong Kong, VIP Holidays has
been launched across South East Asia, and was specially developed
for this market by a partnership of travel companies operating
in the region. Swire Travel's Managing Director, Robert Yih,
said the company was pleased to have been appointed to represent
such a quality product.
"Europe is one of Hong Kong people's favourite
holiday destinations, and more and more of them now want to explore
the continent at their own pace and according to their tastes
and interest," said Mr Yih. "VIP Holidays is
just tailor-made for such independent-minded travellers, offering
great variety and flexibility, as well as excellent quality in
association with leading tour operators across Europe. We believe
there is a strong potential for growth."
Incorporating a large number of European destinations,
VIP Holidays has packages catering to different budgets,
tastes and interests, such as golf country club holidays in Britain,
escorted luxury coach tours and top-notch cruises. It also offers
multi-city holiday packages and shorter, week-long holidays designed
for the busy schedules of Asian consumers.
Information brochures about VIP Holidays
are now available from major travel agencies in Hong Kong. Inquiries
can be made on the VIP Tours hotline at 2579 6796.
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