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Yue Yuen Industrial (Holdings) Limited
(incorporated in Bermuda with limited liability)

Corporate Profile       

Yue Yuen Industrial (Holdings) Limited (the "Group"; SEHK stock code: 0551) was founded in 1988 and listed on the Main Board of The Stock Exchange of Hong Kong in July 1992. The Group is a global leader in the manufacture of athletic and casual/outdoor footwear with a diversified portfolio of brand customers and production sites. The Group's production capacity is the world's largest and is widely recognized for its responsiveness, flexibility, innovation, design and development capabilities, and superior quality.

The Group adheres to four core values: "Professionalism, Dedication, Innovation and Service"

The Group's subsidiary retail business (listed as Pou Sheng International (Holdings) Limited [SEHK stock code: 3813]) is committed to becoming the best sports and leisure goods manufacturer and retailer. It has one of the largest and most-integrated sportswear retail networks in the Greater China region and its operations extend into event management and sport services

Faced with changes and challenges in the business environment, the Group has formulated four major business strategies and objectives. Through the establishment of internal communication channels, these business strategies and objectives will be recognized and implemented by the Group's employees, who will boost the Group's sustainable operations through their enthusiasm and accountability. By strengthening its strategic planning, enhancing implementation efficiency and introducing innovative services, the Group will transform its traditional OEM "economies of scale" business model into a "economies of value" business model.

Looking forward, the Group will continue to improve the R&D capability of its footwear business and optimize production efficiency and will continue to cooperate with its branded customers/partners to provide a full-line of products and value-added services. The Group will also further transition its retail business from offline to online, while also incorporating sports services operations, professional sports training and after-sales training services, as well as a higher standard of customer service into it.

updated 13th November, 2018


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