Bloks Group Ltd is an investment holding company primarily engaged in the design, development and sales of assembly toys. The Company's main products include assembly character toys and brick-based toys. The Company's self-developed intellectual properties (IPs) include Magic Blocks and Hero Infinity. The Company's licensed IPs include Ultraman, TRANSFORMERS, Naruto, Marvel: Infinity Saga and Spidey and His Amazing Friends, Minions, Pokemon and others. The Company mainly conducts its business in the domestic market.

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