Annual Report 2019

53 ANNUAL REPORT 2019 Integrity Training for the Management The Group conducts pre-appointment briefings on integrity for new senior management with an aim to achieve the full coverage of pre-appointment integrity briefings. The Group conducted 197 pre-appointment briefings on integrity and 685 briefings on integrity education in 2019. The Group has carried out supervision of integrity and interviews at the production frontline of all units. In 2019, the Group has supervised 16 units in total, including Sri Lanka Project. Risk Control over Corruption along the Supply Chain Regarding the potential risks along the supply chain, the Group required the immediate relatives or specific related persons of the staff responsible for key positons (such as procurement and tender) to actively declare their relationships and withdraw. Meanwhile, the Group stands firm against commercial bribery and definitely prohibits the acceptance of funds or banquet invitations in any form from suppliers or their associated units/persons so as to effectively mitigate corruption risks in commercial activities. PROMOTION OF QUALITY AND EFFICIENCY IMPROVEMENTS In 2019, the Group steadily pushed forward the quality and efficiency improvements in a comprehensive and in- depth manner by carrying out numerous detailed works with substantial achievements. The Group pushed forward its quality and efficiency improvement by establishing organizations and systems for quality and efficiency improvement at all levels as well as adopting digital tools. The Group promulgated specific measures on quality and efficiency improvement followed by solid implementation and tracking of these measures, and urged all subordinate units to take reference of their actual conditions, contributing to a total of 180 quality and efficiency improvement measures covering three major aspects, namely revenue, costs and empowerment. PROTECTION OF INTELLECTUAL PROPERTY RIGHTS The Group complies with the Trademark Law of the People’s Republic of China ( 《中華人民共和國商標法》 ), the Patent Law of the People’s Republic of China ( 《中華人民共和國專 利法》 ) and relevant laws and regulations and formulated the Administration Regulations on Intellectual Property Rights ( 《知識產權管理規定》 ) to standardize the management and protection of intellectual property rights such as patents, copyrights and trademarks with an aim to incorporate intellectual property right management into its establishment of legal system and hence strengthening its efforts of intellectual property right management. PROVIDING QUALITY SERVICES Dedicated to providing quality and comprehensive services to its customers, the Group continued to expand its business chain and pursue innovation on the scope of service. It has effectively developed the ancillary value-added sectors of port services including small-scale agricultural product business and cross-border e-commerce services closely related to port businesses, and responded to customers’ demands with quality caring services so as to enhance customer satisfaction. Optimizing Port Services In 2019, the Group further optimized the “CM ePort” customer service platform with new functions, such as electric bills of lading and senseless billing service through face recognition based on customers’ demands, which has substantially reduced operating costs and enhanced logistic efficiency, hence facilitating the enhancement of quality and efficiency for the Group and customers within the port ecosystem. In order to continuously optimize business environment at ports and further increase trading convenience, the Group introduced a new model, i.e. “integrated reporting at port zone”, for vessels in West Shenzhen Port Zone, launched shuttle-barge transfer service across the port zone and conducted trial operation at e-commerce monitoring stations for cross-border trading.