Annual Report 2020

(IV) Data Protection and Privacy The Group is committed to protecting the private data of employees and customers, respecting their legal right to privacy. Control procedures were established to ensure compliance with the requirements of relevant laws and regulations, such as of Personal Data (Privacy) Ordinance and General Data Protection Regulations. Information collected from job applicants will be kept for only 6 months with their consent. Information collected from our sales and promotional activities is used only for business development and customer relationship management purposes, with customers being provided the choice of opting out of any direct marketing messages. All collected personal data are treated as confidential and securely kept, accessible only by designated staff. During the reporting period, there was no substantiated complaint received concerning breaches of customer privacy and losses of customer data. (V) Legal and Regulatory Compliance The Group is committed to achieving high standard of professional ethics, good corporate governance and compliance with all applicable rules and regulations in conducting businesses. We have established effective risk management and internal control processes to identify and manage new legal and regulatory requirements. Major risks and internal controls in regard to business, financial, legal and regulatory compliance are periodically reviewed and assessed. We have integrated our control and risk mitigation measures into our daily operations through policies and procedures. During the COVID-19 pandemic, we have been closely monitoring for updates on social distancing and other anti-epidemic measures enforced by the Government. The mode of operations of our various businesses were adjusted accordingly to ensure full compliance, and more importantly, to safeguard the health and safety of our employees and guests. During the reporting period, there was no non-compliance case in relation to the Prevention and Control of Disease Ordinance. The Group has been actively assuming corporate social responsibility. We bring together knowledge, resources, experience and effort of our employees, business partners and community organizations to nurture the next generation, promote a harmonious community and care for our environment. Meanwhile, in the midst of the pandemic, the Group has further collaborated with various parties in unity to bring good to the community. (I) Fighting the Virus Together Since the outbreak of the novel coronavirus early this year, Hong Kong Government has implemented a series of measures to prevent and control the spreading of the disease and appealed to every member of the public to work together to fight against the virus. Miramar Group has actively tied in with the Government’s strategies and taken every step for protecting our community. Our Hygiene Promise The safety of our products and services has always been our topmost concern in our operations; we have spared no effort in enhancing our hygiene protocols during the pandemic. Our hotels have launched the “Mira-Clean Promise” programme and provided corresponding training to our room attendants on a set of strict cleaning and disinfection procedures, and all cleaned guestrooms will be sealed after inspection by supervisor to ensure that nobody can access the room before the guest’s occupancy. In addition, Mira Place has strengthened hygienic measures by introducing innovative facilities in our properties; we have applied nano protection coating on frequently touched surfaces, deployed a smart cleaning robot and installed 360-degree non-contact disinfection channel facilities to provide our shoppers and tenants with a clean and safe environment. Our hotels and shopping malls have been recognized in the “Anti-Epidemic Hygiene Measures Certification Scheme” by Hong Kong Quality Assurance Agency. Our Community Material Topics No Material Topics identified in this Aspect 045 Environmental, Social and Governance Report Miramar Hotel and Investment Company, Limited Annual Report 2020