Annual Report 2008

Sunny Optical Technology (Group) Company Limited 舜宇光學科技（集團）有限公司 12 Management Discussion and Analysis 管理層討論及分析 市場回顧 回顧整年，受金融危機的影響，全球經濟增速顯 著放緩，集團所涉及的主要業務部門也受到不同 程度的影響。 總體上看，全球手機市場的出貨量雖然較二零零 七年有所增長，但平均售價、銷售收入以及利潤 顯著下滑，進而影響到包括手機相機鏡頭、照相 模組在內的零部件價格下降。但智能手機及電訊 運營商（尤其是中國電訊營運商）訂制手機的增長 速度較高。預計二零零九年仍將延續這一趨勢。 年內，全球數碼相機市場逐漸步入成熟期，增長 速度放緩，出貨量越來越向前五名製造商集中。 但是數碼單反相機則是增長較為迅速的細分市 場。預計二零零九年仍將延續這一趨勢。 顯微、測繪及分析類光學儀器市場分化比較明 顯，傳統市場的工業顯微鏡出貨量由於工廠開工 率下降而下降，但用於公共衛生、環保、教育等 領域的光學儀器則由於政府投入的增長而需求旺 盛。預計這一趨勢將在二零零九年延續。 其他集團所及領域，如安防監控、車載成像、紅 外成像、工業及醫療內窺鏡領域整體需求穩定， 預計未來幾年將延續保持較快的增長速度。 集團將根據各細分市場的未來表現，有針對性的 採取應對策略，致力於提升整體營業收入。 Market Review For the year under review, the global economy was sluggish due to the economic crisis, which inevitably brought adverse impact on our major segments. In general, the unit sales volume of global handset market increased compared with 2007, but the average selling price (“ASP”), the revenue and profit declined substantially, driving down the prices of parts and components, such as handset camera lens sets and camera modules. Nevertheless, sales of smartphones and handsets ordered by telecom operators, especially Chinese telecom operators, experienced significant growth. This trend is expected to continue in 2009. The global digital camera (“DC”) market approached its maturity during the year. Thus the growth of DC market slowed down and the products were more concentrated within the top five manufacturers. The digital single lens reflex (“DSLR”) cameras segment grew most rapidly among all and this trend is expected to continue in 2009. Markets of microscopes, surveying and optical analytical instruments have more obvious disparities. Shipment of industrial microscopes for traditional market dropped due to the decline in operations of factories. However, as the government increased its expenditure, there was a strong demand of optical instruments for public health, environmental protection, educational purposes etc.. This trend is expected to continue in 2009. For other fields of the Group, such as security surveillance, vehicle imaging, infrared imaging, industrial and medical endoscope, the demand remained stable. It is expected the comparatively fast growth rate will be sustained in the coming years. The Group will adopt appropriate strategies according to the future performance of different segments to improve its overall income.