Annual Report 2008

Annual Report 2008 年報 29 展望及未來策略 鑑於全球經濟環境的不明朗，本集團認為二零零 九年市場需求的可見度較過往要低，集團將密切 關注市場變化並採取相應策略，創造更多商機。 憑藉強勁的研發能力、廣泛的客戶群及品質優良 的產品，本集團將積極加強其核心競爭力，致力 追求卓越。本集團亦將繼續實施志在成為眾多知 名客戶主要供應商的「名配角」戰略，以成為眾 多知名品牌的主要供應商，並致力成為全球領先 的綜合光學產品生產商。面對目前嚴峻的經營環 境，本集團未來將根據以下五個核心策略，把握 新機遇，積極發展： 1. 鞏固原有客戶，開拓新客戶群 展望未來，集團將以更優質的產品及服務鞏 固與提高與原有客戶的商業關係，擴大對 其的供應比例；同時，集團將進一步投入資 源，開拓新客戶，尤其是各個目標市場的知 名客戶。集團相信，憑借自身在中國、日 本、韓國、新加坡、美國及歐洲地區建立的 市場渠道，可以實現以上目標。 2. 加大研發投入，擴大產品組合 產品創新及質素對本集團的長遠發展至為重 要。 二零零九年本集團將繼續擴大對研發的投 入，重點在以下兩方面： (1) 提高三大業務部門現有產品的檔次，以 滿足高端客戶的需求，進而穩定並提高 產品的毛利率。 (2) 整合光學、機械、電子及軟體技術，開 發新產品，並運用於新領域，以擴大集 團的產品組合，進一步擴大非手機相關 業務，並為下輪的市場增長做好準備。 Outlook and Future Strategies Given the uncertainties in global economy, the Group considers that market demand in 2009 will be more unpredictable than in the past. The Group will closely monitor the changes in the market and take appropriate strategy to create more business opportunities. With advanced R&D capabilities, a strong and diversified clientele base and premium quality products, the Group is poised to further strengthen its core competency while achieving operational excellence. The Group will also continue to pursue its “Mingpeijiao” strategy of acting as a key supplier of various renowned brands while striving to become the leading global integrated optical products manufacturer. In spite of the current challenging operating environment, the Group is well positioned to capture new opportunities based on the following five core strategies: 1. Developing new customers while reinforcing relationships with existing customers Looking ahead, the Group will enhance business relationships with existing customers by providing products and services of best quality, thus capturing larger supply ratio. On the other hand, the Group will focus on developing new customers, especially well- known customers in various target markets. With our marketing channels in China, Japan, Korea, Singapore, the United States and Europe, we believe that the above mentioned objectives can be achieved. 2. Increasing investment in R&D to expand product portfolio Product innovation and quality are of paramount importance to the Group’s sustainable development. The Group will continue to expand its investment in R&D in the year of 2009, with focus in the following two aspects: (1) Upgrade the existing products of the three business segments to meet the demand of high-end customers, so as to maintain and improve the gross profit margins of products. (2) Integrate optical, mechanical, electronic and software technologies to develop new products. By applying them to new areas, the Group will be able to enhance its product portfolio and further enlarge its non-handset related business, preparing for the next round of market growth.