Annual Report 2023

Management Discussion and Analysis 管理層討論與分析 10 Sunny Optical Technology (Group) Company Limited • ANNUAL REPORT 2023 受全球經濟復甦疲弱的影響， VR 終端市場的銷 量不容樂觀，但隨著行業新客戶的加入及更多 新產品的推出， VR 行業也注入了一些新活力。 此外，更令人期待的是， AR 行業潛力廣闊已逐 步形成共識，國內外眾多科技巨頭和手機廠商 開始佈局 AR 產業。當前市場呈現多元化探索階 段，部分領域終端 AR 眼鏡產品已面市。隨著 AR 領域相關技術、應用場景、生態領域和產業 鏈構成的逐漸完善，各式各樣的消費級產品預 期逐步進入大眾視野，整體市場需求得以進一 步擴大。 全球智能手機市場在經歷了二零二三年上半年 的低谷之後，智能手機廠商的渠道庫存狀況 逐步得到改善。二零二三年下半年全球智能 手機出貨量開始恢復同比增長，二零二三年全 年全球智能手機出貨量同比下降約 3.2% 至約 1,166,900,000 部（數據來源：國際數據公司 （「 IDC 」））。在此環境下，智能手機品牌廠商更 加注重產品創新及規格升級，摺疊屏手機通過 形態、技術和功能等方面的創新以及在價格、 厚度、重量等維度的優化，獲得越來越多消費 者的青睞，銷售量大幅攀升。除此之外，各大 智能手機品牌廠商仍將攝像頭作為引領智能手 機差異化競爭的重要抓手，持續投入資源提升 攝像頭規格。其中，多種高端及旗艦機種市 場反應熱烈，供不應求。與此同時，人工智能 （「 AI 」）功能開始助力智能手機開啓新時代，通 過 AI 的加持，智能手機被賦予新的創造力、生 產力和可能性，亦帶動攝像頭規格升級的多樣 化，為消費者帶來更有趣的科技體驗。 Under the impact of the sluggish global economic recovery, the sales in the VR terminal market were not optimistic. Nevertheless, with the entry of new customers in the industry and the launch of more new products, new vitality was injected into the VR industry. In addition, it is even more exciting that a consensus on the huge potential of the AR industry has been gradually reached and various tech behemoths and handset manufacturers both at home and abroad start setting foot in the AR industry. Currently, the market is in the stage of diversified exploration and terminal AR glasses have been launched in certain sectors. With the gradual improvement of relevant technology, application scenarios, ecosystems and the composition of industrial chains in the AR sector, diversified consumer products are expected to gradually capture the attention of the public and the overall market demand will be further boosted. After the trough of the global smartphone market in the first half of 2023, the channel inventory of smartphone manufacturers was gradually improved. The global shipment volume of smartphones in the second half of 2023 resumed growth year on year, but the global shipment volume of smartphones throughout the year was approximately 1,166,900,000 units, representing a year-on-year decrease of approximately 3.2% (data source: International Data Corporation (“ IDC ”)). Under such an environment, smartphone brand manufacturers paid more attention to product innovation and upgrading of specifications. Foldable smartphones were favored by more and more consumers thanks to the innovation in the form, technology and function as well as the optimisation of the price, thickness, weight and other dimensions with the sales surged significantly. In addition, major smartphone brand manufacturers still considered cameras as a key component in leading the differentiated competition on smartphones and continuously invested in upgrading the specifications of cameras. Among them, many high-end and flagship smartphones are well received in the market with the demand exceeding supply. Meanwhile, the artificial intelligence (“ AI ”) function started to facilitate the new era of smartphones. With the support of AI, smartphones are endowed with new creativity, productivity and possibility, which also promoted the diversified upgrading of specifications of cameras and brought consumers with more interesting experience in science and technology.