Annual Report 2021

22 Transport International Holdings Limited 2021 Annual Report BUSINESS REVIEW Rewards to Passengers In collaboration with a number of corporations, KMB organised Free Ride Days on designated routes and days for passengers to enjoy a comfortable and unlimited bus service for free. Furthermore, as a means to thank the elderly for their contributions to society, KMB organised Free Ride Days on Cross-Harbour Routes and Recreational “R” Routes for seniors on weekends and public holidays in November and December 2021. KMB and LWB have launched the new membership scheme club1933. In order to join the scheme, passengers are required to register via App1933 and travel on our services to earn points. Passengers can redeem gifts with the accumulated points at 15 designated locations in Kowloon and the New Territories. Furthermore, selected passengers have been invited to enjoy a privileged discount scheme for purchasing the KMB Monthly Pass. KMB has also placed Fare Saver Kiosks in Kwun Tong, Mei Foo, Queen’s Hill and Tseung Kwan O, which offer fare discounts of up to HK$2 to passengers. Regional Short-haul Two-way Section Fare Scheme The second Regional Short-haul Two-way Section Fare Scheme was implemented in Tseung Kwan O/Sai Kung on 17 July 2021. Passengers of 16 routes in the area can enjoy an intra-district ride with a single fare as low as HK$5.4, saving HK$5.9 at most for each journey. Comprehensive Network At the end of 2021, KMB operated a total of 423 bus routes. In a changing operating environment marked by railway commissioning, demographic changes and new highways, KMB reviews and arranges its resources to cater for the changing demand. KMB strives to operate an efficient, competitive and sustainable bus network while seeking opportunities for new market growth. In 2021, we implemented 89 route reorganisation proposals, which enhance the whole service network and bring the following benefits to the public: Eliminating wasteful duplication of routes; Allowing resources to be released for redeployment in high demand areas; Straightening routes that are unduly circuitous; Introducing new express routes that utilise new highway infrastructure; and Offering greater connectivity between routes making use of Bus-Bus Interchanges (“BBI”). In view of demographic changes, urban development and passenger needs, KMB introduced new routes to expand the ridership. To tie in with the completion of residential areas in Pak Shek Kok, Queen’s Hill, Wu Kai Sha and LOHAS Park, KMB further strengthened its services in the districts by introducing new routes and improving the frequency of existing routes. KMB has expanded its network by running new routes in Queen’s Hill with concession schemes provided