Annual Report 2021

67 2021 Annual Report Transport International Holdings Limited Enhancing their Experience through Innovative Initiatives Innovation and caring services underpin KMB and LWB’s philosophy. We have launched numerous fare concession plans to give back to customers and enhanced services to meet the daily needs of the public. KMB and LWB have launched a new membership programme, club1933. Passengers can register through the mobile application App1933 and earn points by taking buses to redeem exclusive gifts besides KMB Masks and hand sanitisers, which is an all-new travelling experience offered to passengers while we fight against the pandemic together with the community. In view of the demand for weekend entertainment, we have published Recreational Routes Recommendation eBooks to share with passengers many different leisure hot spots and themed tours across the city. Whether you are a lover of the indoors or a great outdoorsman, and no matter if you enjoy the urban bustle or countryside serenity, you can still fully enjoy your weekends and holidays on the recommended routes. There were fewer choices of transport in the past. Now with more Octopus card validators installed for regional short-haul two-way section fare scheme at bus stops and bus interchanges, I can have more options to choose fromwhen I go out. What’s more, I can join club1933 to earn points and redeem gifts by travelling by bus. I love using App1933 to look for different bus interchange combinations that best fit my needs and get route recommendations for weekend leisure. I start to think that taking buses is a pleasure rather than just a habit. Mr Li, Passenger CASE STUDY