Annual Report 2021

75 2021 Annual Report Transport International Holdings Limited Engaging the Public With a close relation with the community, we actively engage the public to connect and solicit feedback. This helps us build a strong community to create shared values for all. Events In 2021, a number of events were organised to interact with the public we serve: KMB and LWB held a total of 12 Passenger Liaison Group meetings at bus termini across their operating areas to collect customer views on a variety of issues, including interchange schemes, environment-friendly buses, passenger facilities and network connectivity; In April and October, KMB ran pop-up stores at Tuen Mun V city and Sham Shui Po V walk. The stores allowed the public to understand more about KMB’s services, showcasing bus models and providing various games and photo opportunities related to bus services; In July, KMB joined the Hong Kong Book Fair in Hong Kong Convention and Exhibition Centre; and In December, as a commendation for the can-do spirit of Hong Kong elite athletes and their outstanding achievements at the Tokyo 2020 Olympic Games and Paralympic Games, KMB held an appreciation ceremony to offer “Bus Naming Rights” and free ride passes to all athlete representatives of the Hong Kong Delegation. Media and Social Media Platforms In 2021, we invited the media to our events to strengthen communication and made increasing use of social media platforms such as Facebook and Instagram to publicise KMB and LWB-related information. Our interaction with netizens included a number of cross-media activities. These activities proved popular, as the number of fans of our Facebook page grew from over 170,000 in January to over 181,000 at the end of December. Likewise, the KMB Instagram account had reached more than 762,000 netizens in 2021. Firm in the belief that social media platforms constitute a major communication means between the public and the Group, we will continue to make good use of online communication platforms to strengthen our ties with the public. The following activities were organised via online social media platforms: Throughout the year, KMB Facebook promoted different events with images, GIFs and videos, especially for safety measures against COVID-19 and bus services; and In December, KMB organised Christmas give-away events to KMB fans through Facebook and Instagram. App1933 KMB has further launched the “Relax Corner” on App1933 to strengthen passenger information and interaction. Mini-games, bus fans blog, anti-epidemic measures and other updated route information are available in this corner. Athletes participated in the Tokyo 2020 Olympic Games and Paralympic Games were awarded Bus Naming Rights and free ride passes as a commendation for their efforts