Annual Report 2022

Transport International Holdings Limited 2022 Annual Report 24 BUSINESS REVIEW Rewards to Passengers In collaboration with a number of corporations, KMB organised Free Ride Days on designated routes and days for passengers to enjoy a comfortable and unlimited bus service for free. KMB and LWB launched the membership scheme club1933 in 2021. Under the scheme, registered passengers can redeem gifts with accumulated points at 15 designated locations in Kowloon and the New Territories. Selected passengers are invited to enjoy a privileged discount scheme for purchasing the KMB Monthly Pass. On top of the existing Fare Saver Kiosks in Kwun Tong, Mei Foo, Queen’s Hill in Fanling and Tseung Kwan O, KMB has further expanded the Fare Saver Scheme to Tsim Sha Tsui, Yuen Long and Tin Shui Wai, where fare discounts of up to HK$2 are offered to passengers. Regional Short-haul Two-way Section Fare Scheme The third Regional Short-haul Two-way Section Fare Scheme was implemented in North District on 14 August 2022. Passengers of five routes in the area can enjoy an intra-district ride with a single fare as low as HK$3.8, potentially saving up to HK$12.5 per journey. Comprehensive Network At the end of 2022, KMB operated a total of 433 bus routes. In a dynamic operating environment marked by railway commissioning, demographic changes and new highways, KMB reviews and arranges its resources to cater for the changing demand. KMB strives to operate an efficient, competitive and sustainable bus network while seeking opportunities for new market growth. In 2022, we implemented 86 route reorganisation proposals, with the aim of enhancing the whole service network and bringing the following benefits to the public: Eliminating wasteful duplication of routes; Allowing resources to be released for redeployment in high demand areas; Straightening routes that are unduly circuitous; Introducing new express routes that utilise new highway infrastructure; and Offering greater connectivity between routes making use of Bus-Bus Interchanges (“BBIs”). To fully utilise our comprehensive network and enhance its integrity, KMB also operates BBIs across Hong Kong. Following the introduction of the Tseung Kwan O – Lam Tin Tunnel BBI in December 2022, KMB operates a total of 23 BBIs covering most destinations in Hong Kong, enabling passengers to enjoy a value-for-money service through interchanging at the designated BBIs with a fare discount. KMB will continue to strengthen the BBI network and introduce more BBIs in the coming year. In view of demographic changes, urban development and passenger needs, KMB introduced new routes to expand the ridership. To tie in with the completion of residential areas in Tuen Mun Area 54, Queen’s Hill in Fanling and LOHAS Park in Tseung Kwan O, KMB further strengthened its services in the districts by introducing new routes and improving the frequency of existing routes. New Franchised Bus Routes serving Tseung Kwan O and Yuen Long Districts KMB is devoted to allocating resources to provide bus services in newly developed areas and is delighted to have been awarded the operating rights for Routes 90, 96 and 97 through tendering procedures. The three new routes connecting Tai Po, Sha Tin and Tseung Kwan O have been in service since September and KMB has launched its third Regional Short-haul Two-way Section Fare Scheme in North District and renovated its Bus-bus Interchanges in phases to encourage passengers to utilise its extensive bus network