Annual Report 2022

2022 Annual Report Transport International Holdings Limited 77 Engaging the Public With a close relation with the community, we actively engage the public to connect and solicit feedback. This helps us build a strong community to create shared values for all. Events In 2022, a number of events were organised to interact with the public we serve: KMB and LWB held a total of 12 Passenger Liaison Group meetings at bus termini across their operating areas to collect customer views on a variety of issues, including interchange schemes, environment-friendly buses, passenger facilities and network connectivity; In July, KMB joined the Hong Kong Book Fair in Hong Kong Convention and Exhibition Centre; In August and October, KMB ran pop-up stores at Kwun Tong Yue Man Square and Sham Shui Po V Walk. The stores allowed the public to understand more about KMB’s services, showcasing bus models and providing various games and photo opportunities related to bus services; and KMB organised four free ride days with business partners and sponsors in July, November and December. Media and Social Media Platforms In 2022, we invited the media to our events to strengthen public communication and increase the use of social media platforms such as Facebook and Instagram to publicise KMB and LWB-related information. Our interaction with netizens included a number of cross-media activities. These activities proved popular, as the number of followers of our Facebook page reached over 187,000 at the end of December. Likewise, the KMB Instagram account reached more than 625,000 netizens in 2022. As we firmly that social media platforms constitute a major communication means between the public and the Group, we will continue to make good use of online communication platforms to strengthen our ties with the public. Throughout the year, KMB Facebook promoted different events with images, GIFs and videos, especially for bus safety and etiquette via online social media platform. App1933 KMB’s smartphone application has been continuously updated with newly added features such as the Boarding Reminder function which, comes with the Alighting Reminder function as a package, caters to passengers’ need for trip planning. Once set, the application will send push notifications to remind the user when to board and alight the bus. It will also show the estimated time of arrival of a selected route. The “KMB Info” feature on App1933 has been updated with a clearer layout for enhanced passenger information and interaction. club1933 Numerous exclusive offers have been given out to members of club1933, such as Buy-3-Get-1-Free Monthly Pass offers and free drink distribution at the main bus termini, to create a synergy effect under an exclusive loyalty programme. KMB ran pop-up stores at different shopping malls and organised free ride days to interact with the public Industry, Innovation and Infrastructure Sustainable Cities and Communities Partnerships For The Goals