Annual Report 2023

24 2023 Annual Report Transport International Holdings Limited BUSINESS REVIEW To relieve the financial burden on student passengers, KMB launched two rounds of the Buy-2-Get-1-Free promotion scheme, running from March to June and August to December 2023. Passengers who have purchased a KMB Monthly Pass for three consecutive months will be entitled to a HK$800 Octopus dollar rebate (equivalent to the price of one KMB Monthly Pass). The scheme was welcomed by student passengers. To provide more transportation information to students in the new school year, information booths were set up on the campuses of some universities and community colleges in September and October 2023. Rewards to Passengers In collaboration with a number of corporations, KMB organised Free Ride Days on specific routes and dates, providing passengers with a complimentary and unlimited bus service. To celebrate KMB’s 90 th anniversary and encourage passengers to travel to different places in Hong Kong during the summer holiday in 2023, child passengers were offered free rides on more than 450 KMB and LWB routes on thirteen consecutive Sundays and public holidays. KMB also rolled out a summer promotion for students, under which all student passengers enjoyed a half-fare discount on 30 selected cross-harbour routes from mid-July to early August 2023. As part of the “Night Vibes Hong Kong” campaign, four KMB and LWB routes were carefully chosen to offer passengers the opportunity to embark on a nighttime excursion and savour the renowned night vistas of Hong Kong, thereby promoting the evening economy. KMB also offered a 25% off on overnight bus routes from September to November 2023 in support of the “Night Vibes Hong Kong” events. KMB and LWB launched the membership scheme, club1933, in 2021. Under the scheme, registered passengers can redeem gifts with accumulated points at fifteen designated locations in Kowloon and the New Territories. Selected passengers are invited to enjoy a privileged discount scheme for purchasing the KMB Monthly Pass. A new scheme “eCoin Wallet” was introduced to club1933 members. Their accumulated points can be used to redeem “eCoin” and pay for the bus fare. Comprehensive Network At the end of 2023, KMB operated a total of 438 bus routes. In a dynamic operating environment marked by railway commissioning, demographic changes and new highways, KMB reviews and arranges its resources to cater for the changing demand. KMB strives to operate an efficient, competitive and sustainable bus network while seeking opportunities for new market growth. In 2023, we implemented 83 route re-organisation proposals, with the aim of enhancing the whole service network and bringing the following benefits to the public: Eliminating wasteful duplication of routes; Allowing resources to be released for redeployment in high demand areas; Straightening routes that are unduly circuitous; Introducing new express routes that utilise new highway infrastructure; and Offering greater connectivity between routes making use of Bus-Bus Interchanges (“BBIs”). The electric double- deckers cover popular areas such as Tsim Sha Tsui, Kwun Tong, and Tuen Mun, and are warmly welcomed by the public