Annual Report 2023

57 2023 Annual Report Transport International Holdings Limited The “Certificate in Continuing Development for In-service Bus Captains” is at HKQF Level Three; the training aims at enhancing our in-service bus captains on road safety awareness, driving skills and attitude, including defensive driving techniques. The “Professional Certificate for Instructors in Franchised Bus Industry” at HKQF Level Four is set to provide our instructors (both Driving Instructors and Technical Instructors) with a better understanding of the role of an instructor at the KMB Academy in terms of enhancing teaching skills, improving teaching quality and fostering professional development whilst taking into consideration their teaching performance, professional behaviour and attitude. Other than taking care of the training needs of bus maintenance staff and bus captains, the Academy also provides short-term courses and workshops for tertiary institutions covering various topics, aiming to widen students’ understanding of the bus industry, business operations and public institutions. For primary and secondary schools, the Academy offers a variety of on-campus STEM education courses and activities in which students can apply interdisciplinary knowledge and cultivate innovative thinking through “hands-on” and “minds-on” activities. Public Safety Awareness Programme Ensuring passenger safety is of utmost importance in our bus operations. Through the use of different channels, we are able to raise public awareness of passenger safety. A series of safety messages are broadcast on the Bus Stop Announcement System in Cantonese, English and Putonghua to remind passengers to hold the handrail at all times. Safety stickers such as “Hold the handrail” and “Fasten the seatbelt” were placed in bus compartments. We also periodically communicate educational messages to the public through our mobile app, app1933, and KMB’s Facebook page. Safety Bus KMB is dedicated to promoting road and passenger safety. We modified a single-deck bus into a “Safety Bus” with the theme of “Stop, Look, Listen and Give Way” to reach out to the community. Combining learning with playing through motion-sensing games and virtual reality activities inside the compartment, the Safety Bus allows participating students to learn public transport etiquette, such as fastening the seatbelt, holding the handrail, and learning about blind spots of buses. In order to raise awareness of the participants, staff members from the Safety Department are also present to play quiz games and give short talks on road and passenger safety. In 2023, a total of 587 students visited the Safety Bus. Apart from safety promotion for school kids, KMB has also worked together with the Hong Kong Police Force to organise safety seminars for the elderly. Our staff deliver road safety messages via various interactions with the elderly so as to promote their safety awareness. In 2023, about 100 elderly persons attended our safety seminars. Mobile Classroom The first Mobile Classroom activity was launched by the KMB Academy and the Safety Department in 2023 to promote road and driving safety especially when bicycles and buses are on the road concurrently. More than 200 bus captains and public members were engaged in the activity. They welcomed and appreciated our efforts in engaging different road users (bus captains, cyclists, pedestrians and also bus passengers) while promoting road safety messages. KMB and LWB have always prioritised passenger safety and frequently reminded passengers to “Hold the handrail” by putting up stickers in the bus Safety Bus pays visits to schools