Annual Report 2023

74 2023 Annual Report Transport International Holdings Limited SUSTAINABILITY REPORT Further engaging with customers through an exclusive loyalty programme, the membership scheme club1933, which allows passengers to enjoy bus rides while earning points for gifts, or eCoins which can be used to settle bus fare payment; and Allowing passengers to make enquiries and comments on the artificial intelligence Chatbot channel, bot1933, at any time of the day or night. New Bus Services We have implemented a number of enhancements to our bus service over the past few years to deliver a more pleasant and comfortable journey for our passengers. To enhance the connection between the Anderson Road Development area and Hong Kong Island, KMB introduced Route 613A in February 2023. The service is the first solely operated cross-harbour route reaching Chai Wan Area; Tying in with the opening of Heung Yuen Wai Control Point, KMB introduced Route B9 to operate between the Control Point and Tuen Mun Station. The route was enhanced to provide an all-day service starting mid-2023. Apart from this, Route 79K also provides an all-day service connecting North District and Heung Yuen Wai Control Point. Passengers of Route 79K can interchange on multiple KMB routes at Fanling Station Bus-bus Interchange (“BBI”) to travel to other districts with a discount offered; To facilitate residents of North District commuting to and from Hong Kong Island, KMB introduced Route 673A (Sheung Shui ⇋ Central) in April 2023. This provides residents of North District, including those who live in Sheung Shui, Wah Ming and Fanling, with an additional choice of bus service travelling to Hong Kong Island. Route 673A travels via Hennessy Road and Des Voeux Road Central, offering passengers who work along these roads a point-to-point bus service; To cope with the increase in passenger demand in Queen’s Hill area, KMB added a special departure to Route 78B (Queen’s Hill ⇋ Sheung Shui) in September 2023. This has strengthened bus services in both Queen’s Hill and North District, facilitating the commuting of students and the working population; To accommodate the growing population in residential areas of Tsing Yi, KMB introduced Route 49 and 49M in 2023, connecting Ching Fu Court to Tsing Yi Station and Tseung Kwan O; In response to the further opening of the Sha Tau Kok Frontier Closed Area, KMB has introduced a special Route 78S for customers visiting Sha Tau Kok