Annual Report 2023

78 2023 Annual Report Transport International Holdings Limited SUSTAINABILITY REPORT In response to the northward consumption patterns observed among locals, KMB introduced Border Routes B1 and B9 interchange discounts. Passengers were entitled to a free ride after taking two designated trips, with a fare discount of nearly 50% off at maximum; To celebrate KMB’s 90 th anniversary and encourage people to travel to different places in Hong Kong during the summer holiday in 2023, child passengers were offered free rides on more than 450 KMB and LWB routes on thirteen consecutive Sundays and public holidays; A summer promotion offering students a half-fare discount on 30 selected cross-harbour routes was implemented from mid-July to early August 2023; and As part of the “Night Vibes Hong Kong” campaign, four KMB and LWB routes were carefully chosen to offer passengers to embark on a nighttime excursion and savour the renowned night vistas of Hong Kong, thereby promoting the evening economy. KMB also offered a 25% off on overnight bus routes from September to November 2023 in support of the “Night Vibes Hong Kong” event. LWB ICBC/KMB UnionPay Dual Currency Cardholders enjoyed a maximum of 20% bus fare rebate when paying for KMB and LWB rides; Citibank cardholders enjoyed a 15% bus fare rebate year- round through a fare rebate scheme; A new Bus-bus Interchange Concession Scheme was launched in collaboration with New Lantau Bus, offering passenger rides to leisure spots in Mui Wo, Tai O, Ngong Ping and Disneyland; Passengers were entitled to a maximum of 50% fare discount when interchanging with the KMB designated routes to and from the Airport and HZMB under the “Ride two journeys, get one journey free” campaign; To celebrate KMB’s 90 th anniversary and encourage people to travel to different places in Hong Kong during the summer holiday in 2023, child passengers were offered free rides on more than 450 KMB and LWB routes on thirteen consecutive Sundays and public holidays; and KMB has completed the renovation of 31 Bus-Bus Interchanges, providing clear signage and platform numbers for customers