Annual Report 2024

24 2024 Annual Report Transport International Holdings Limited BUSINESS REVIEW Rewards to Passengers In collaboration with several corporations, KMB organised Free Ride Days on specific routes and dates, offering passengers unlimited complimentary rides. The “Free Ride Days for Kids” programme returned to encourage children to explore the city and enjoy quality time with their families during summer holidays. Children were able to take free trips on over 450 KMB and LWB routes on 10 consecutive Sundays and public holidays. KMB and LWB introduced club1933, a membership scheme that rewards passengers on the basis of “the more you ride, the more reward you earn”. Through this Scheme, passengers can sign up for membership on App1933 and accumulate points by taking KMB and LWB buses or playing online mini- games. These points can be redeemed for eCoins to pay for bus fares or for gifts during specific period. The club1933 members also enjoy exclusive events and special discounts. In May 2024, KMB rolled out a new three-month event, “Ride on KMB Cross-harbour Routes for more eCoin Rewards!” to further incentivise club1933 members, who can earn 10 eCoins with their registered Octopus cards or products for every 10 cross-harbour rides on KMB Cross-Harbour Tunnel Routes. Additionally, KMB launched an exclusive “Early Bird, Night Owl Reward” scheme for its club1933 members. Running from mid- July to the end of October, the scheme rewarded members for trips taken before 7:15 a.m. on weekdays (excluding public holidays) and after 8:30 p.m. daily (including public holidays). Under the scheme, club1933 membership points earned during these time intervals were multiplied by 10, equivalent to a 15% off fare discount. Comprehensive Network At the end of 2024, KMB operated a total of 444 bus routes. In a dynamic operating environment marked by railway commissioning, demographic changes and new highways, KMB reviewed and arranged its resources to cater for the changing demand. KMB strives to operate an efficient, competitive and sustainable bus network while seeking opportunities for new market growth. In 2024, we implemented 123 route re-organisation proposals to enhance the entire service network and deliver the following benefits to the public: Eliminating wasteful duplication of routes; Allowing resources to be released for redeployment in high demand areas; Straightening routes that are unduly circuitous; Introducing new express routes that utilise new highway infrastructure; and Optimising connectivity between routes through Bus-Bus Interchanges (“BBIs”). The network of 31 BBIs strategically placed across Hong Kong continued to serve passengers with enhanced travel convenience and more fare concessions, popularising the concept of “interchanging is so simple” and receiving widespread acceptance. The BBIs also played a role in contributing environmental protection by ensuring efficient daily utilisation of bus resources. To extend the benefits of BBI to more passengers, additional BBI discounts were introduced. This included 21 additional routes at Kwun Tong BBI, and the introduction of new interchange combinations in various districts. KMB is committed to providing efficient, convenient, and value-for- money bus services, making it the top choice for passengers