Annual Report 2024

35 2024 Annual Report Transport International Holdings Limited equipped with seatbelts, speed limiters and tachographs (commonly known as “black boxes”) as part of its fleet upgrade initiative. Hong Kong’s aging population has led to a continued decline in the labour force, resulting in a severe shortage of drivers in the public transport industry. In response to this, the SBH Group has engaged imported labour from the Mainland through the Hong Kong SAR Government’s Labour Importation Scheme. Additionally, recruitment and retention practices have been optimised to attract new talent and retain experienced staff. The SBH Group is committed to continuously developing its elite management and operations teams to deliver a reputable service to its customers. Led by its flagship subsidiary, Sun Bus Limited (“Sun Bus”), the SBH Group offers a range of shuttle transport services tailored to specific market segments including corporations, shopping malls, residential estates, travel agencies and schools, as well as chartered hire services for organisations and the general public. In 2024, all sectors of society made concerted efforts to boost the tourism industry. Seizing this business opportunity, the SBH Group focused on strengthening its services for the tourism sector, meeting the demand for transportation connecting various attractions. The Group also maintained its market-leading position by introducing new coaches to its fleet, upgrading overall service quality. To further strengthen its competitiveness, the SBH Group planned to purchase more electric vehicles and promote broader adoption of technology. In 2024, the Company launched 22 new Euro VI buses Sun Bus leverages opportunities in the tourism development and enhances services to meet sector needs Corporations Shopping Malls Residential Estates Travel Agencies Schools