Annual Report 2024

57 2024 Annual Report Transport International Holdings Limited The “Professional Certificate for Instructors in the Franchised Bus Industry” at HKQF Level Four provides our instructors (both Driving Instructors and Technical Instructors) with a better understanding of their role at the KMB Academy. The programme focuses on enhancing teaching skills, improving teaching quality and fostering professional development while also considering their teaching performance, professional behaviour and attitude. In addition to addressing the training needs of bus maintenance staff and bus captains, the Academy also offers short-term courses and workshops for tertiary institutions on various topics. These courses aim to broaden students’ understanding of the bus industry, business operations and public institutions. For primary and secondary schools, the Academy provides a variety of on-campus STEM education courses and activities, allowing students to apply interdisciplinary knowledge and cultivate innovative thinking through both “hands-on” and “minds-on” experiences. Public Safety Awareness Programme Ensuring passenger safety is a top priority in our bus operations. Through different channels, we raise public awareness of passenger safety. A series of safety messages is broadcast on the Bus Stop Announcement System in Cantonese, English and Putonghua, reminding passengers to hold the handrail at all times. Safety stickers such as “Hold the Handrail” and “Fasten the Seatbelt” are placed in bus compartments. We also periodically share educational messages with the public through our mobile app, App1933, and KMB’s Facebook page. Safety Bus KMB is committed to promoting road and passenger safety. We transformed a single-deck bus into a “Safety Bus”with the theme of “Stop, Look, Listen and Give Way” to engage with the community. By combining learning with playing through motion-sensing games and virtual reality activities inside the compartment, the Safety Bus allows participating students to learn public transport etiquette, such as fastening seatbelts, holding handrails, and understanding the blind spots of buses. To raise awareness among participants, staff members from the Safety Department are also present to host quiz games and give short talks on road and passenger safety. In 2024, a total of 1,352 students visited the Safety Bus. Mobile Classroom The first Mobile Classroom activity, launched by the KMB Academy and the Safety Department in 2023, aims to promote road and driving safety, with a focus on situations where bicycles and buses share the road. More than 200 bus captains and members of the public participated in the activity. They welcomed and appreciated our efforts in engaging various road users (bus captains, cyclists, pedestrians and bus passengers) while promoting road safety messages. Through onboard stickers and the Bus Information Panel System, KMB and LWB remind passengers to hold the handrails at all times KMB regularly holds safety talks at schools to raise students’ awareness of road and travel safety through interactive games in an educational and engaging way KMB Academy’s “Professional Certificate for Instructors in Franchised Bus Industry” programme enhances instructors’ teaching performance, and continues to provide professional training for bus captains and bus maintenance personnel