Annual Report 2024

74 2024 Annual Report Transport International Holdings Limited SUSTAINABILITY REPORT In response to the northward consumption patterns observed among locals, KMB introduced Border Routes B1 and B9 interchange discounts. Passengers could enjoy a free ride after completing two designated trips, with fare discounts of up to nearly 50%; To encourage families to participate in activities across Hong Kong during National Day, KMB organised a free ride day for children on 1 October 2024. In addition, to promote travel across different areas of the city during the summer holiday, child passengers were offered free rides on more than 450 KMB and LWB routes on Sundays and Public Holidays throughout the summer of 2024; A summer promotion offering students a half-fare discount on 30 selected cross-harbour routes was implemented from mid-July to early August 2024; and KMB launched the “Early Bird, Night Owl” Reward Programme for members of its membership scheme, club1933. Members can earn 10 times more membership points when travelling within specific times of the day. LWB Citibank cardholders enjoyed a 15% bus fare rebate year- round through a fare rebate scheme; A Bus-bus Interchange Concession Scheme was launched in collaboration with New Lantau Bus, offering passenger rides to leisure spots in Mui Wo, Tai O, Ngong Ping and Disneyland; Passengers were entitled to a maximum of 50% fare discount when transferring between designated KMB routes to and from the Airport and HZMB under the “Ride 2 Journeys, Get 1 Journey Free” campaign; and To encourage families to participate in activities across Hong Kong during National Day, LWB organised a free ride day for children on 1 October 2024. In addition, to promote travel across different areas of the city during the summer holiday, child passengers were offered free rides on more than 450 KMB and LWB routes on Sundays and Public Holidays throughout the summer of 2024. LWB continues to expand its service coverage. In line with the residential developments in Pak Shek Kok, LWB has extended the operating hours of Route A47X departures serving Pak Shek Kok, providing residents with direct bus services to the airport and the Hong Kong-Zhuhai- Macao Bridge Hong Kong Port