Annual Report 2024

77 2024 Annual Report Transport International Holdings Limited “As a leading public transport operator serving Hong Kong residents and travellers from around the world, KMB consistently strives to provide top-notch bus services. The Company remains attentive to fast-evolving customer needs, enhancing services and embracing innovation to keep pace with the times. Through these efforts, passengers receive attentive care throughout every aspect of their journey, encouraging more individuals to choose KMB for travel. Deeply ingrained in the diverse communities we serve, KMB recognised the growing demand for pet-friendly travel and responded by offering the ‘Pet Bus Tour’ service. While planning the ‘Pet Bus Tour’, we often put ourselves in the shoes of pet owners and asked questions such as ‘How can we expand the travel range for pet owners and their pets beyond their residences? ’, ‘What destinations would we be eager to explore with our pets? ’ and ‘Which local pet-friendly spots would we want to experience together? ’ Through dedicated efforts, several regular routes have gained popularity. Notably, themed tours such as the ‘Special Pet Bus Tour – One-Day Trip to Lantau Island’ earned widespread acclaim from the public. This success underscores KMB’s commitment to truly understanding and engaging with its customers. Meanwhile, KMB spares no effort in promoting exploratory tourism in Hong Kong. The ‘Tourist Day Pass’ and ‘Tour @Kowloon’ Recreation Route HK1 work in synergy to make city discovery more accessible and convenient for travellers, offering fresh perspectives on Hong Kong. These services have not only captivated visitors with the vibrant energy of the city, but also contributed to the growth of local tourism and economic development. We are confident that KMB creates value for customers while remaining steadfastly committed to sustainability. Its efforts serve as a fundamental driving force for societal progress and economic development, motivating us to push even further.” Emily Cheung, KMB Commercial Director imbued with a unique and diverse way of life, as reflected in its dynamic evolution of food, language and architecture. Kowloon, in particular, is home to many renowned local attractions. In light of this, KMB has unveiled the “Tour @Kowloon” Recreation Route HK1, which connects to a variety of unique landmarks and attractions in Kowloon, including the Hong Kong Palace Museum, M+, Wong Tai Sin Temple, and more. With this new bus route, travellers can explore various sights along a single route, immersing themselves in the multifaceted vibrancy of Kowloon. KMB has also designed a themed bus in a vibrant peach pink colour to make it easily recognisable from afar. Recognising that a comfortable journey enhances the passenger experience, buses primarily serving this route are equipped with spacious seats, curtains, free Wi-Fi, and USB charging ports. On-board announcements, custom-designed in Putonghua, English and Cantonese, remind passengers when to alight and highlight scenic spots along the route, enabling travellers to fully immerse themselves in the distinct “Tour @Kowloon” experience both visually and audibly.