Annual Report 2024

88 2024 Annual Report Transport International Holdings Limited SUSTAINABILITY REPORT Media and Social Media Platforms In 2024, we strengthened our public communication by inviting the media to cover our events and promoting the greater use of social media platforms such as Facebook and Instagram to share information related to KMB and LWB. Our interaction with netizens included a number of cross- media activities, which proved popular, with our Facebook page reaching over 1.3 million netizens in 2024. Similarly, the number of followers on our Instagram account surpassed 24,400 by the end of December. Firmly believing that social media platforms play a pivotal role in communication between the public and the Group, we are committed to continuously leveraging online communication platforms to strengthen our ties with the public. Throughout the year, the KMB Facebook page has showcased various events through images, GIFs and videos. In particular, bus safety and etiquette have been actively promoted on this platform and other social media channels. App1933 KMB’s smartphone application has been continually updated with new features, such as the “Estimated Alighting Time”, to better cater to passengers’ trip planning needs. The application calculates passenger alighting times at different bus stops based on real-time traffic conditions to facilitate trip planning. More mini-games have been introduced to the “Game Room” on App1933, allowing users to earn extra club1933 points that can be converted into eCoins for bus rides. club1933 At the end of 2024, club1933 had over 520,000 registered members. Members can accumulate club points and convert them into eCoins to pay for bus fares, donate to charity organisations, and redeem gifts. Lucky draw entries can also be earned by taking bus rides, encouraging members to travel more around town. In December, club1933 held a lucky draw campaign offering flight tickets. Websites The KMB and LWB website (www.kmb.hk) and the Sun Bus website (www.sunbus.com.hk) provide a user-friendly experience with enhanced information integration, making it easy for users to access service details. Excellent Customer Service KMB and LWB place great emphasis on delivering quality services to customers and welcome their feedback on our bus services. At KMB and LWB, we consider substantive feedback as a valuable reference for continuous service improvement and future development. Chatbot for Enquires KMB and LWB offer an artificial intelligence chatbot, bot1933, on their websites and App1933, allowing customers to receive instant year-round responses to enquiries and provide feedback on bus services. Since its launch, the chatbot has been continually upgraded to handle customer enquiries and has received positive feedback.