Annual Report 2024

92 2024 Annual Report Transport International Holdings Limited SUSTAINABILITY REPORT Relentlessly serving the community for years, KMB has extended its care beyond passengers to support those in need. In addition to providing top-notch bus services, KMB demonstrates its care by attentively listening to community needs and fostering a spirit of mutual support across all sectors. To encourage individuals to actively extend a helping hand to those in need, KMB introduced a new option within its KMB and LWB membership scheme, club1933, in 2023. Members can donate their eCoins, which are redeemable using their membership points, to charities through the mobile application App1933. For every three eCoins donated by members, KMB will donate HK$2.0 to their selected organisations on their behalf, offering adequate assistance to the charities’ service recipients. This initiative has made every bus ride more meaningful by directing resources to the right beneficiary organisations, making a significant impact on society and driving positive change. In August 2024, KMB took a step further with the launch of the innovative “Donation Matching Scheme”. For every three eCoins donated by club1933 members to an organisation, KMB will not only contribute HK$2.0 on their behalf but also organise additional activities or donate supplies to the groups supported by these organisations, such as the underprivileged, people with disabilities, and stray animals, ensuring they receive appropriate assistance. Under the Matching Scheme, KMB collaborates with different charitable organisations every two weeks. To date, it has partnered with more than 10 organisations, including The Society for Community Organisation, and Heep Hong Society. As of the end of 2024, the number of donors had increased by 16% compared to the previous year, with over 25,500 individuals participating. The Scheme has donated over 400 smart cooling and heating fans to low-income families, improving ventilation and overheating conditions in their homes. Additionally, activities such as the “Bus Model Art Workshop” and “Being a Good Passenger” have been organised for children with special education needs and those from low-income families, benefiting multiple groups. KMB is grateful for the selfless contributions of all members, which bring community stakeholders closer through the Matching Scheme and foster a network of mutual assistance. Case Study Ride with KMB for a Good Cause: Helping those in need for positive community impact