Annual Report 2024

93 2024 Annual Report Transport International Holdings Limited “It is estimated that there are over 100,000 people with dementia in Hong Kong. Dementia patients suffer from a progressive decline in cognitive functions, such as memory, thinking, orientation, understanding and self- care ability, placing a heavy burden on their caregivers. Through KMB’s ‘Donation Matching Scheme’, I am delighted to see KMB proactively leveraging the power of the community to generously support those in need. Operating on a break-even, non-profit basis, the Association provides specialised and professional services for cognitive impairments. As the saying goes, ‘prevention is better than cure’, early identification of cognitive impairments and timely treatment are crucial. Through KMB’s Matching Scheme, each donation from its members helps alleviate the Association’s daily operational pressures. In addition, KMB arranges initial cognitive screenings for elderly individuals to help 你每捐出 3個eCoin ， 九巴會捐出港幣 $2 予慈善機構 eCoin 捐贈 逾15間NGO 選擇完成九巴幫你捐! 先登記 club1933 新會員即有200積分 儲積分換 eCoin 玩遊戲 賺積分 搭九巴龍運 每 $ 1賺1分 club1933 會員 可向逾 identify symptoms early and slow the progression of deterioration. KMB’s initiative aligns seamlessly with our mission and has benefitted numerous seniors. We are pleased to see KMB fully leveraging its extensive community network to encourage donations to those in need, making a direct contribution to society. These efforts foster an atmosphere of mutual support, creating a lasting and profound positive impact on the community.” Maggie Lee, Executive Director of Hong Kong Alzheimer’s Disease Association